cause of epidemic of men's skin care: 1, economic development, and increased revenue.2, fashion magazines in China fire that makes men's skin care awareness.
3, after skin care, make in their own work more "competitive advantage".
men skin care of development status: skin care spent over shaving be overhead 30% China market research group of implementation competent xiaoen·laiyin said, at first China men were will more of money spent in watches, and pen, and shoes Shang, they to these as is status of symbol, five years Qian they and will eyes placed in has clothing Shang, and on in near three years, men cosmetics began emerged as, men were increasingly value own of "face problem", and as is a "successfully of image symbol".
Worth mentioning is that in creams, anti-aging gel for men, cleansing emulsion takes on even more than the 30% spent on the razor and blades, and that this gap will continue to expand. men skin care of development trend: by Clean Steering nursing, and beauty of towards this year March, Baidu data Research Center announced 2010 of cosmetics industry report under, report display from 2010 men skin care brand concern of ranked view, Paris l ' Oréal first over 20%, to 20.45% of concern of ranking first, and gradually expanded and other brand of gap, addition, l ' Oréal group of biouquan and weizi, also successfully entered has Qian ten, l ' Oréal its three a brand total concern of for 29.27%.
Baidu Center for data analysis, strong layout of l ' Oréal group men's skin care market, has from the areas of product price, age, and other multi-faceted covering men's skin care market. Baidu reports implies men's personal care by the clean single feature is gradually up infiltration. Ye Changchun told reporters that "the concept of the men's care is not accurate, because it is just a process, in Europe and other developed countries, male and female cosmetic requirements are divided into three phases: cleaning, care, beauty, has been around for a men's beauty products in Europe. Men's care products on the domestic market in the past for a long period has focused on basic cleaning, as social development, to the 23rd men's cosmetics will stage.
"According to a leading European Research Institute Euromonitor according to the 2010 China skin care market turnover of about US $ 8.7 billion by 2012, China will replace the United States as the world's second largest skin care market, even if men's cosmetics market share calculation 30%, Chinese men are gradually grew into one of the world's most active skin care consumer groups, it also makes many daily chemical enterprises salivating.
As of now, many well-known brands at home and abroad have been involved in men's care area, l ' Oréal, Nivea, manxiuleidun, Lancome, Clinique, Overlord etc first to domestic brand of men's cosmetics "Happy Valley enclosure", and presents trends in this market segment. Insiders told reporters, "in fact, cosmetics for men since 2000 in the rapid development of the internal market, of men, Gough, NBA and other professional men's brand a strong rise. Cosmetic brands such as NET channel Ding Jiayi, the United States and Canada also have launched for him. L ' Oréal since 2001 arrangement for Chinese market for men, its biouquan, Paris l ' Oréal, weizi, Lancome etc have launched products for men.
And at the same time, more international brands such as manxiuleidun, Nivea, Shiseido, adidas have been exerting force, promotion men cleaning products. Now domestic male consumers in consumer awareness is gradually maturing in cleansing, skin care, men's care international brand gradually come to market, more care, beauty of the male consumer education promoting the market development. On the market, currently, Nivea, blue soft, manxiuleidun, Ding Jiayi, men's cosmetics brand is now firmly in control of supermarket stores such as terminals, and l ' Oréal men series, weizi rapid new brand campaign, and continued expansion in recent years. ”
