Just past the valentine's day let many male compatriots pocket is empty,Hence, traders also began to switch targets, aim women's purse.
Yesterday, the reporter understands, from "38 women's days" only 10 days, always by men pay restaurant never stumping up before valentine's day "excited", barely had launched a program called dinner,Pour women themselves willing lima-born ace cosmetics sales enterprise, travel agencies, positive attitude, early to the preferential promotions "offer" come out.
Cosmetics enterprises have been ready for the "beauty economy"
Last online cause of beautiful net is located in hangzhou binjiang of a professional imported cosmetics sales company.At present, it is more than 20 imported cosmetics brand of Chinese market general agent.In order to prepare for this year's valentine's day and 38 women's days, they most employees of the company as a whole in the years before the arrest start.
"The main task is ready."The general manager to beautiful net WangLiXin says to the reporter, "the end of last year, we launched 43,200 platform, specialized in selling all kinds of imported cosmetics. Because wholesale and retail sales has, so very very fast. The Spring Festival holiday, before the warehouse basic pin empty. Because for 38 women's days, we plan to launch full-court 6.2 percent discount activity, is on sale 38%. I'm afraid that this sales more than at the end of last year, so, ask staff to early in place, grasp ready."
In WangLiXin desks, the reporter also saw this web site preparation on March 8 has launched 43,200 information: uncover HuaNong lipstick, original 62 yuan, the regiment buys price of $18,Lancome hemicyenine pure manager.to ngan regeneration late frost, shop price 2600 yuan, the regiment buys price 1038 yuan."The total inventory quantity lipstick now exceeds 1 million pieces, I have confidence quickly sold out."
Network company sales actively, cosmetics merchants themselves all spare no effort.Yesterday, the reporter sees Japan's top to protect skin brand Diane ke.your released new activities.Full 1200 yuan send value 180 yuan products;Full 2400 yuan send value of 300 yuan products;Full 8,000 yuan send value of $1250 six pieces of group, etc.
Hangzhou store the cosmetics department head to say to the reporter: "many women consumer often can choose such cosmetics quickly use finished, then go to the choose and buy new. But if it is of a particular brand loyalty, I feel or should have preferential activity actively purchase, affirmation want cost-effective some; after all, some high-end brand rarely launch favourable activity, caught, is actually earned.
Go traveling are usually women have the final say
With what cosmetics is certainly women responsible;But in fact, the actual travel resort in the woman's hand: the decision-making power also.So now, travel agencies of women's day tour routes have "out", a field around women's marketing war already began.
Where nets also announced, will introduce only for female consumers ticket seconds kill activities.On March 8, foreign launch 190 zhang unit price as long as RMB 38 tickets for women consumer choice.
Where nets vice President DaiZheng said, "statistics show that in China, women each year's consumption is the male 7 times, in tourism such a relatively neuter consumption field, Chinese women still with inherent characteristic of consume, become the tourism industry's most consuming capacity to go to where the main network as an example, the proportion of female users to 53%, obviously higher than male."
