Following the drugstore and male makeup become 2009 the hottest and 2010, 2011 after chemical vocabulary all big manufacturers are flocking hunt for years the sleepy backwater makeup.Not only loreal and elegant shi landai such as annual foreign successively will makeup, focusing on the development of last week is known as "Asian first hairdressing exhibition" the 34th guangzhou international beauty expo, dark blue, treasure neat lai, nimble fang, qi li, Europe etc HanHui lovable person affixing, native makeup brand also qi qi appearances."The only colour makeup market by 2010 has reached 80 billion in annual sales, with an annual growth 18%."Founder, China federation of industry beauty expo MaYa hairdressing industry association said.
Beauty expo 30% brand intervention makeup
As China's first big skin care group and the first big colour makeup group released loreal 90.85 billion by 2010 China, loreal China transcript BeiHan green and CEO told reporters, male makeup and colour makeup is the strategic focus this year."Chinese cosmetics market is still a relatively developed, market space and strong growth potential, MeiBaoLian BB cream after since launch with every 3 seconds, a speed in sales, and is the second factories will be confirmed in yichang little nurse, and not only in global markets including parts supply makeup."
Elegant shi landai respect criterion to our whole makeup, says Europe in total and incense with equal world of pattern, protect skin to taste from the proceedings began earlier this year, and consciously continuously improve colour makeup share.Not only group's professional makeup brand Brow n and Bobbi M.A. C will accelerate, this month has put flower expanding ripples series on April 1, makeup, more have turned China limited edition butterfly dazzle colour makeup series listed.And next month will launch a new round of three-year plan in China, especially the expansion of shiseido market share at department also made it clear that in 2009, will channel first introduced into China in the makeup of scheming for new customers after 80 key object.
In contrast, the other two big chemical group gamble and unilever appears in colour makeup on big star unsung.Both relying on oil of olay and pond's is respectively to protect skin brand launched two fluid foundation to wait a few colour makeup inception, has not, even very market to accept its makeup brand numerous p&g, have faced various difficult.Not only in 1997 to introduce than loreal MeiBaoLian whole late 8 years, p&g 2005 axFactor honey silk introduced M Buddha and care girl Cover girl and failed to achieve at LiJiaYi "we p&g China CEO will become beauty businesses large" pledge.The former even in after two years in November 2008 after returned to China market, currently tepid sales always.But industry insiders thinks generally, as beauty business, especially the whole makeup plate, even if such as merely because of the large and slow moving body, also affirmation won't give up p&g this market.
Not only foreign sharpening, colour makeup also become cutting-edg March 9 to 11 of guangzhou international beauty expo window, cosmetic inside, dark blue, treasure neat lai, nimble fang, qi li, Europe, HanHui lovable person affixing such local brands are on the platform of hope borrows makeup market launching a new round of shock.MaYa now mean, 2011 in 2010 is expected to $80 billion of colour makeup market further expand the market capacity based on.In fact, more than 30% beauty expo hall of brands have launched a makeup product, and last year the figure only 1/10, trend-setters as beauty, this adumbrative makeup this market segment this year the popular degree.
