with consumption capacity enhanced in recent years, the whole cosmetics market is rapidly expanding, average annual growth rate of 12.9% rapid increase industry great development potentials. However, because the domestic cosmetics market with low barriers to entry, characteristic of market profit rate high, many small and medium enterprises into the gold rush, making market cohabitation, product homogenization of serious, competition tragic, collapse and the closing of hundreds of enterprises each year.
under this form, many domestic cosmetics business began to seek solutions, expect intense competition on the domestic cosmetics market of seeking a seat place.
recently, domestic maximum of Pearl franchise Enterprise Beijing run Pearl and in Hainan Province Drug Institute signed strategy cooperation agreement, two home units intended will in South drug, and Lai drug, and marine and Pearl combination should for cosmetics and health food aspects of research development Shang expand Omni-directional more levels of cooperation, to whitening, and anti-wrinkle, and anti-sensitive for main demands formation series cosmetics, tried to to drug makeup of form further subdivision current cosmetics market, sought development opportunity.
industry insiders said, in the current product increasing homogenization of cosmetics on the market, cosmetics and well-known pharmaceutical Union enterprise with GMP cosmetics market transformation to subdivision, undoubtedly has revolutionary significance. The persons while pointed out that, this cooperation for cooperation both has different of significance, while Beijing run Pearl with South drug of long history and the perfect of research system, further made in related area of technology leading, keep itself enough of market competitiveness and the differences sexual; on the, South drug can with Beijing run Pearl currently in domestic market powerful of channel ability and the thousands of home terminal dot, fast convey and penetration to consumer, strengthening South drug concept. It is a win-win.
it is well known that in recent years, the growth momentum of China's cosmetic products is very strong, growing at a rate of 8% over a year, sales in 2010 is the rival of billions of dollars. Traditional cosmetic pharmacy sales in the domestic retail sales far no match in the cosmetics counters and supermarket sales. Strict threshold of cosmetic products in the domestic pharmacies after becoming a daily consumer goods, reduce the quality assurance. Domestic cosmetic products varies greatly, cosmetic effect no match for imported cosmetic brand, after the blind wind of consumption in the past, domestic consumers tend to rationalization, cosmetic market once in a depressed state.
GN Pearl related official said, Beijing-run pearls, it is in this context to drug production standards for GMP cosmetics business, pearl culture with a long history of China and Hainan South of medicine combines scientific and technological research and development strength, have complementary advantages, effectiveness developed superior products, create more value for consumers. At the same time, he also said that in the cosmetic market varies greatly today, GN Pearl as a famous Pearl skin care company, in an industry set standards in the Middle, lead the industry toward the right track is the enterprise's responsibilities and obligations.
the author understands that Hainan Institute is the only drug research unit at the provincial level existing in Hainan Province, Hainan Province, under the food and drug administration, is a set of new drug development, circulation and pharmaceutical-related services for drug control and integration of independent, professional and research institutions. Since its inception, the provincial Institute of national 863 project items, seven provincial-level scientific research projects, has so far completed over more than 30 projects of new drugs, in the South of drug, Li, marine biology has a strong research strength in research and application. Beijing-run Pearl and South combination, is bound to be join hands, in the cosmetics market set off a small wave.
