Recently, China's largest cosmetics store beautiful Qingdao, this is remitted landing after Watson, sephora, love of such a cosmetic authority after again in Qingdao retail.Recently, the reporter interviews from Hong Kong, found that DongHaiLu only lasted tiyudong road to hundreds of meters, but gathers all kinds of cosmetics and beauty supplies retail brand, since 2009, Watson opened its first cosmetics retail in Qingdao last April, to French sephora housed, now beautiful collect festival.guests can fully enjoy dazzling lighting join will make the competition more intensified.
In jusco 2 Watson, the reporter sees zone, the entrance poster eye-catching write this month, the customer enjoy the lowest price of $9.9 gratitude, many customers are billed rack "only to be four days, full-court 9.5%" sales promotion brochure, are brawley attracted product brochure.The store staff told reporters, spend 10 yuan for the membership card, can enjoy integral and every three weekly exclusive product promotion.
"This box of HELLO KITTY's cosmetic cotton so much to 10 yuan, quality and good, is pretty good!" the miss zhang waiting for payment, told reporters like cosmetic cotton, cotton stick this commodity is too expensive feel unworthy, too cheap quality and bad.So this type of make-up nursing commodity, in other places rarely can buy her own satisfaction."I am old members here -- every time shopping, come in and see, can always cleans out her own satisfaction essentials." miss zhang said.
Then, the reporter comes to love cosmetics retail, before the cosmetics department in dean Bess, a sales personnel are selling products to customers: "buy beer.rmb218 cosmetics can gift card, using the membership card could soon with 149 yuan price purchase price of skin care products." $199
Reporter discovery, cosmetics retail common visit to attract customers method is dealt with the membership card.Although sephora, beautiful remit, Watson, favorite member activity each different, but a little piece of card, the strategic significance of consumer records and tracking service after business strategy is significant.
Brand is rob guest a magic weapon
The reporter comes to Hong Kong middle road is a beautiful storefront, collect the customer told reporters try cosmetics in LanZhi here except see loreal and these sellers cosmetics outside, still appeared many to protect skin brand of Qingdao no before and prices are in 100 yuan to 200 yuan between, much as dongli masses consumer products.
Reporters found that although sephora in-store such as givenchy, Christine, dior, elegant shi landai such big brand gathered, but its in-store most central regional sales but left sephora's own brand, this part of most prices in private brand 80 yuan to 200 dollars, very popular.This with beautiful collect is consistent with public class cosmetics for its sales approach style are the same.
Industry insiders said that although in high-end cosmetics domain, beautiful remit currently not and sephora competition, but beautiful remit the sales of products brand, species richness, from more than 30 countries, cosmetics, personal care, health products, and more such 1260 from Japan's ITO garden, silk beautifying figure is debut in Qingdao.
Watson a staff, told reporters that Watson goods, in spreading new key recommendation will generally take staff means such as depreciate sales promotion, new focus on promotion."Watson of private brand products on the market is very nice complement to existing products, such as fruit series, TCM series, bird's nest series, etc." and the relative to other brands need to suppliers, Watson outside the consistent thinking more cost savings by private brand such as the cost of intermediate links to consumers, the feedback more material benefit.
Cosmetics retail prospect
Cosmetics is both a industry is also a kind of culture, in today's financial environment, cosmetics is market chaoyang product positioning reigns.As the saying goes, women and children's business is the best opportunity, the cosmetics is contains the.
The personage inside course of study expresses, because China has let go the limit on imported cosmetics is accelerating, the international cosmetics giant expand Chinese market.As we have learned, in China market, hairdressing cosmetic foreign or jv companies already accounts for nearly 80 percent market share, native brand experiencing the huge impact from outside.
As cosmetics enterprise springing up more and more, various kinds of cosmetics brand emerge in endlessly, market competition intensified.And cosmetics sales related retail store also came, the more Chinese cosmetics industry fast development situation, has become a new consumption hotspot.
