The latest trade figures, global cosmetics market is undergoing profound changes in the emerging markets have, accounted for 53% of the share.To this, just released the loreal group, says the annual plan in the next few years to win 10 billion global within new consumers.
It is worth noting, loreal China 2010 its sales first breakthrough 10 billion euros, had become the group's third-largest market in the world, and for the first 10 years to achieve double-digit growth.China also officially among the three groups in the global loreal market list.
Reporters observed by 2010, 2001, loreal China during the sales have increased more than 15 times, far higher than the market average growth of 8%. LevelSustained high growth makes loreal China market share keeps rising, and increase in China in the strategic position of the internal group loreal from 2009, its ranking fifth in the price of 3.
Data shows, loreal China achieve sales in China last year 90.85 billion yuan RMB, 11.1% year-on-year pace.If press euros, while 10.13 billion euros of total growth rate of 17.6%.Loreal (China) President cover Paul said: "2010 market environment full of challenges. But through successful innovation, continuous product launch, new areas of the market development and deepening of distribution channels many measures, thanks to man cosmetics, cosmetic products and hair care products in the fields of the rapidly growing influence, we still achieved sales and profits ShuangZengChang, and with more than market average growth continue to expand the market share."In addition to the brand outside, loreal in China have two factories and a dedicated to for China and Asian consumers service of high-tech research and development center.Cover Paul says, loreal future will continue to increase investment in China.
