In present Chinese cosmetics industry, product competitive beset enterprise boss has become one of the biggest problems and operators.Into the great cities of the cosmetics business super and specialty shops to see, the counter to display the rows of product besides brand and packing, has no difference.In the face of the fierce cosmetics market, many enterprises, the boss and the operators can only hope to search for travel alienation products and marketing concept, a breakthrough in the market.
Domestic cosmetics brand less space big differences idea or will lead profession new blueprint
Reporter in shenzhen and other places to do some visiting survey, in many counters or chain inside, the numerous well-known or unknown skin care product with "pure natural formula" and "the Chinese concept of" beg to appeal to point, up almost 80% of the market share, product concept flood identical and already unable to attract consumers' eye.Yet, to reporters have unexpected discovery is in shenzhen, the sun department of Beijing embellish skin has differentiation pearl, the concept of brand can attract many consumers.
As is known to all, pearl in the history of China skin has a long history.Chinese ancient numerous palace ladies are like eating pearl powder or use pearl powder apply face, with remains young appearance.The classical Chinese imperial medical cadastral well-known doctors don't record ", "BenCaoJing set", compendium of materia medica, the harmonic fu were detailed tw recorded a pearl effects.Modern medical research also proof, pearl rich in 19 kinds of amino acid,Iron, copper, zinc, manganese, selenium, molybdenum etc nearly 20 kinds of trace elements and natural taurine, pearl calcium, small molecules active peptides, porphyrins and metallic porphyrin pearl nutrition, can such transfer of mechanism, but also outside raise skin, is beneficial to human body a treasure.
Beijing embellish pearl is used "the transfer of a pearl skin outside the idea, with other products on the market, adopting effective segregation up top grade nanyang seawater pearls as raw materials, insist to do pearl skincare and pearl health products, the quality of products has been enjoying, sales circumstance also is so good.
In the current Chinese herbal medicine concept, pure plant concept flood form, pearl skin have apparently tide crypto-currents, extremely may develop into a new skin tide and trends.Together with the current domestic with pearl skin care for the concept of brand and enterprise are scarce, a huge potential for development.
Wind is cast domestic watched pale skin concept into cosmetics investment differentiation focal point of investment
In recent years, China's chemical product sales to average annual 23.8% amplitude of the rapid growth, industry is developing rapidly.But, remarkably, the rapid development of the cosmetics industry didn't attract smell intelligent wind casts are much attention.Wind is cast their investment case also few, the reporter understands the only 2009 sequoia capital hand poems manasseh and fitting materia obtain capital injection today 80 million yuan several cases.
Recent shenzhen not a statistical data, but also show that since since 2007 wind cast about cosmetic case of CaiWenSheng investment investment only send times Ann, deep venture investment lanting technology, remit friendly capital investment Mr Days group, angel investment investment rice, intex PuKai investment investment a very few cases KeLiTiNa etc.
However, in recent held 2011 the cosmetics industry summit, Beijing embellish pearl had received wind cast attention.An anonymous wind cast personage tells a reporter, the traditional cosmetics production enterprise investment value is not great, only those with innovative thinking and selling enterprise can attract wind is cast, such as Beijing embellish skin pearls, the pearl of the concept will become the new trend of development of industry, the market has great potential.
From the current form, it seems, daily chemical industry competition becomes increasingly fierce, the product homogeneity also will be more serious, China cosmetic enterprise wants to break, must seek differential marketing idea and thinking, and constantly segment market, enhance brand operation ability, is only possible in foreign stacks of cosmetics market a comprehensive.
