imported cosmetics industry competitive professional line open a new path, product line extends to our channel.
in 2005, Miso, and beautiful, beautiful skin Ridge local cosmetic brands such as setting off from the professional line of territories entering the day after the trend line, focusing on the professional line of imported brands continue to stir up. Colline La Colline, Moli, da, Jieyu professional line of imported brands began the day channel layout; some beauty salons channels is a famous Switzerland dream twips and the Germany love ya, Japan brand such as Albion also went into the Japanese lines.
the industry pointed out that, in the l ' Oréal, yashilandai, Shiseido, several major cosmetics group carve up the high-end cosmetics market, imports of cosmetics into line have missed the best March time, transboundary orgasm hard to shake the existing market structure.
import brands take franchise store of transboundary
it is learnt that the professional line and our line of cosmetics of two entirely different channels: professional line beauty salons as the main sales terminal; cosmetic line to large wholesale markets and all kinds of stores as their main sales terminal. In 2005, including Shanghai Yoga Blue Group, the white doctor, and the United States, effects of planting Lai, waliy, a number of local professional line of brands have entered lines, also achieved a certain degree of market performance. But reporters found, did not want to "publicity", target the high-end imported brands of beauty salons also began to cross-border.
it is understood that professional line brand of frictional force, da in Jilin, and Heilongjiang agent-Harbin thousand trading limited in early 2010 on from a professional line of official Japanese line, and 5 months and have developed over more than 10 hours at the Heilongjiang category of department stores and nearly 20 shop outlets. In August 2010, high professional line visibility of Taiwan An Jie Shu company announced, in the second half of 2010 to enter the daily, presence of the product to the major shopping malls of beauty counter. Japan professional shore line brand Albion Orr also starting from the 2008 plan for our line of blueprint, in Guangzhou, Shanghai has opened a special counter at present, the brand's head, Albion now in our line of channel growth is near 50%. Switzerland skin care brand La Colline in Tianhe district, Guangzhou-Guangzhou Pak, departure city, friendship is a special counter.
in fact, this round of professional line of imported cosmetics is cosmetic shop as a breakthrough into the Japanese line. An example of citistore, professional line brand dream twips, charms, spoons, love ya have a special counter. In this regard, industry insiders said, as the visibility is not very high professional line of imported brands, directly into the shopping centre opened a special counter will experience high entry costs, poor location and a series of problems, and shop the barriers to entry are relatively low.
reason
cross-border looking for profit increase
same for the cosmetics industry, also sell cosmetics, cosmetic line and professional line of channel structure and operating methods are not the same, what are the reasons for imported brands of today started between the Chinese and are not familiar with the cable channels?
xiaoyong industry experts think Today, sales line of reason of the scale is the best way to attract cross-sector. Professional line brand of sales is difficult to has large breakthrough, "some in market Shang operation has seven or eight years of professional line brand, in a province of sales does not over 2 million, and this a sales for with in a province operation of most day of famous brand,, I'm afraid even a fraction are does not to, alone as Olay, and l ' Oréal such of large brand, even is osmun, and natural Church such of domestic second-line brand of sales, annual are in more than 10 million above. "
Albion official told reporters, Chinese cosmetics daily channel matures, growth of consumer purchasing power, while Albion in Japan's experience is our line of channel sales profit than beauty salons.
