3 7th, l ' Oréal announced in China, in 2010, its sales exceeding EUR 1 billion for the first time, became the Group's third-largest market in the world, and for 10 consecutive years of double-digit growth.
according to l ' Oréal China in China last year achieved sales of 9.085 billion yuan, representing a growth of 11.1%. For example, euros, the total amounted to EUR 1.013 billion, representing an increase of 17.6%.
according to statistics, during 2001, l ' Oréal China sales growth of more than 15 times, continued high growth of China increasing market share of l ' Oréal, and enhance China's strategic position in the l ' Oréal group, its ranking rose from fifth place in 2009 to third place.
l ' Oréal, said Paolo Gasparrini, President of China, made in China last year l ' Oréal "dresses up" performance stems from the ongoing development of new product launches, new market segments and distribution channels to deepen, and many other measures, at the same time benefit from the men's cosmetics, cosmetic products and supplies, and other law enforcement areas of rapid growth. "2010 market environment is full of challenges, but we still made double sales and profit growth, and to more than the average market growth continues to expand markets. "
according to his introduction, last year, the luxury goods brand owned by l ' Oréal started to push two or three cities. A case study of Lancome, in Yichang, Luoyang City in succession last year opened a special counter.
it is understood that the global cosmetics market is experiencing profound changes, emerging market has accounted for 53% of share. For this, l ' Oréal group said at the end of last year, planned within the next few years win 1 billion new consumers around the world.
l ' Oréal China CEO bei Han Qing said that this year, l ' Oréal will launch innovative products, open up new markets and to a broader geographic footprint and other initiatives in the field, further expanding their market share in China. Paolo Gasparrini said, l ' Oréal in existing factories and in the future on the basis of a high-tech research and Development Center, will continue to increase the intensity of investment in China.
