in present Chinese cosmetic industry, high degree of homogeneity of products has become the troubled business owners and operators of a big problem. Into all major cities of shangchao and cosmetic stores, rows of products placed on the counter in addition to branding and packaging, there is no difference. Facing the growing cosmetics market, many business owners and operators can only hope to find a travel product and marketing ideas of alienation, a breakthrough in the market.
domestic cosmetics space large brand less differences concept or will leads industry new blueprint
reporter in Shenzhen, to do has some visited investigation, in many counter or chain within, many famous or does not famous of skin care products are to "pure natural formula" and "Chinese herbal medicine concept" for demands points, almost occupy has 80% of market share, products concept flood identical, has cannot attract consumer of eye. However journalists have discovered is that Sun stores in Shenzhen Beijing run has a differentiated concept of skin care brands such as Pearl, you can attract a lot of consumers.
as we all know, Pearl skin care history is a long history in China. Many palace ladies have food in ancient China or Pearl powder Pearl powder, to Paula youth face. Were recorded in the Chinese classical medical books of the famous physicians, the herbal classic set of political rights, of the compendium of Materia Medica, drug the leigong assignment have been documented efficacy of Pearl. Modern medical research has proved, 19 amino acid-rich in pearls; iron, copper, zinc, manganese, selenium, molybdenum and other 20 kinds of trace elements and natural taurine, calcium Pearl, small molecules bioactive peptides, Porphyrin and metalloporphyrin pearls such as nutrition, both internal adjustment mechanism, and outer skin, is a treasure for good.
Beijing-run Pearl is the use of the "internal adjustment and external" skin care concept of Pearl, and other products available in the market segment, using seawater Pearl as the Southeast Asian studies, the best raw materials, stick with Pearl Pearl skincare and health products, product quality has been widely praised, sales also is excellent.
in the present concept, pure plant concepts under the form of the prevalence of Chinese herbal medicine, trend of the Pearl skin care has apparently been dark Chung, most likely to develop into a new skin care trends and trends. Coupled with the current domestic Pearl skin care brands and enterprises have very less of the idea, great development potentials.
difference of VC investment in light domestic cosmetics skin care concept into investment focus
in recent years, China daily chemical products sales to annual average rate of 23.8% rapid growth, rapid development in industry. But it is surprising, rapid development of the cosmetics industry has not attracted VC was how much attention a keen sense of smell. Few cases also VC investment, this reporter learned that only 2009 Sequoia Capital in hand song poems Ma and Sinoway received today several cases capital injection of $ 80 million.
a recent Shenzhen reported a statistical data is displayed, since 2007, VC on cosmetic case only Cai Wen sheng investment times the investment, Lanting deep venture capital investments such as technology, capital investment group of friends of rice shopping center, Pouquet, angel investment investment investment investment Kelti a few cases.
however, 2011 year cosmetics industry Summit to be held in the near future, GN Pearl has been the capital of concern. VC told journalists who asked not to be named, traditional cosmetics manufacturing enterprise's investment value is small, only those enterprises with innovative thinking and selling points to attract capital, such as the Beijing-run Pearl, the Pearl skin care concept will become the new trend of development of the industry, the market potential is huge.
from the present form it seems, daily chemical industry competition will be fierce and homogenization of products will also be more severe, to breakthrough of Chinese daily chemical enterprises, must find a differentiated marketing concepts and thinking, continuous market segment, improving the ability of brand management is only possible in foreign cosmetics of the site to gain a foothold in the market.
