the great Sun Yat-sen said: at the present world situation, Rudong River, mighty, not suppressed, shunzhizhechang, perish. Has gone through more than 20 years of development, the beauty industry is maturing, a certain trajectory and, accordingly, I boldly predicted that in 2010 a great breakthrough in industry and changing trend of the times, must believe.
1, efficacy products enter the political arena, the limelight as ever.
now many cosmetic companies in order to avoid risks, focusing on pushing water, moisturizing products, and spot removing, wrinkles products gradually back seat, incognito, in fact, brand key points for success or failure often lies in the effectiveness of product quality and brand segment but also the substance of this. In 2010, the effectiveness of product will win market for many brands and reputations.
2, planning general military pay most
planning often are unsung heroes, in the professional line, high sales since ancient times and the United States, is because the level of planning itself is not enough, and the panoramic view of the cosmetics industry as a whole, not a brand bigger and less planning, there is not enough think tank, regardless of the enterprise is in the phase, trying to win harder than the bounds. Some bright ideas will bring endless vitality for the whole industry, break through the haze of the financial crisis, made immortal exploits. At the same time, planning sky-high salaries also makes a lot of people's congresses give consent.
3, beauty industry TV will debut the first
Enterprise TV station is effective and promote its culture carriers, similar to the mechanism of United Nations information speak, first coming out. Networks today, Tai Hing Road, dynamic, real-time, accurate, objective coverage of the beauty industry size, current affairs, will greatly impact the traditional media.
4, purchasing Legion appears, challenge the traditional agent.
transverse joint between the beauty salons, to family relationships, friendships and even the naked interests, many no longer top agent of the mercy of beauty salons, beauty fair twice a year, appears purchasing Legion headed by beauty salons, would channel further flat, this is for the existing traditional proxy mode will have a great impact, nearly 20% agents were expected to fold JI battlefield.
5, entrepreneurship plate will be not less than 5 cosmetic companies leading market
up to now have been cosmetic enterprises listing in active preparations, heralding enterprises bigger and stronger resolve to also show a lot of capital operation situation of cosmetics market starting to be seen. In 2003, surpass Britain and biology in the United States NASDAQ-listed, the first ice-breaking. From EMKT.com.cn, China Securities Regulatory Commission on March 31 of the GEM listing interim measures for the management, procedure into effect on May 1. This means that the preparation for the more than 10 years of the gem is expected to open formally on May 1. April 09, the GEM listing messages, frequently seen in the major financial newspaper, the gem after ten years of wind and rain pregnancy, finally cocoon to Butterfly, calling for the birth of Microsoft's business in China. And many of the industry (not less than 20) eager of aestheticism of enterprises and venture capital in touch, so the bold assertion, 09-10 there will be not less than 5 cosmetic companies are landing on the GEM listing.
6, leisure-beauty will be the beauty salon-led project
human nature is the pursuit of happiness, to avoid suffering, with the improvement of living standards and changes in lifestyles, leisure and health will be the first choice of most women, beauty and leisure will be known as the beauty salon classics to push the project in the next 10 years, bring guests a full range of sensory enjoyment and relaxation. In this area, a number of new instruments and methods, known as the beauty of a new round of economic growth.
7, and to beauty for theme of film, and TV, and documentary will became many cosmetics enterprise and brand of advertising put new mode
originally keen put CCTV, and Hunan TV of cosmetics enterprise in future 10 years will has large of action, Han day type warmth plays + star + hidden products promote, as the ugly female invincible under as, will called entrepreneurs advertising budget consumption of main way, and this way will further expanded brand appeal and sale force, also will became enterprise investment will of's premiere ceremony.
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