nail has become market in China. Nail beauty store from small cottage a gradual transition to a nail salon, nail bar, into a cultural exchange, places of artistic communication, entertainment and negotiate business. According to the trade policy research institutions predict: the beauty of China market will have a growth rate of 20% per cent per year, compared to other sectors with greater scope for market development and potential.
after China joins the WTO, beauty must enter China Star management, to standardization, standardization, the international standards. According to the Ministry of health, beauty Expert Commission disclosure of 21st century beauty must increase no more than three-plus project. At present best consumption levels of the Chinese and the Western countries best consumption levels far, so 21st century nail industry will become a sunrise industry of China ".
progress in economic development, trade and competition in the market, with low investment, risk, profits, return characteristics such as specializing in nail industry development in China also are at the stage of rapid expansion from primary to soaring development of the transition period, this requires the nail industry professionals from management, professional and technical requirements, overall service quality of continuous learning and improvement. Nail products and services as a rapid economic growth towards the beauty industry specialization, standardization, large-scale, services, features of direction. China daily reports that the nail-economy in China is becoming the most promising future beauty industry of consumption growth. Nail a year turnover accounted for the entire beauty industry of $ 370 billion (that is, more than 70 billion yuan), next year is expected to grow at 13%. Nail beauty industry, the consumer market will be a blowout!
Chaoyang enterprise "development trend, with the economic development of the country, will continue to stabilize the increment ratio of a rising trend, market demand will come from a small number of film and television stars, rich women to the development of white-collar office workers, families, young women for marriage. And gradually spread to the status of women and part of the 80%, cultured groups of males, as people demand like a cosmetic. Because a country's economic and cultural development, will promote improvement of self-cultivation and taste improvement. Nail in fashionable women's clothing, not only in the case of matching of occasions, not only shows the personal taste, image and personality of decorations, it also is a woman and delicate emotions of the hosting of the world.
nail and nail store the trivial stuff into almost every aspect of life, became essential for women personal partner ". And every woman in different seasons, different occasions when wear different clothing, will choose different nail. According to the national census results showed that female employment in urban and rural areas in China to 368 million. According to nail three or more estimates of average consumption per person per year, which for nail industry as a whole, never to worry about not nail the consumer.
