Recently the message says, state ministration of taxation will reduce parts tariffs on imports, including cosmetics, milk powder products such as the most likely to lower taxes,Also brewing cancel imported cosmetics sales tax.This adjustment is expected on "1025" period gradually realize.If import tariffs, up to 30% of consumption tax cancelled, the cosmetics industry whether there will be "big shuffle"?Cosmetics enterprise will again several joy several sorrow?
"Foreign" brand: the icing on the cake
SuWei company sales manager Yang said: "a imported cosmetics need pay three major tax items, first is tariff rates; the second is about 10% VAT rate is about 17%; the third part is the consumption tax, tax rate of approximately 30%. Consumption tax only on imported brand, at present only colour makeup and lipstick need pay."
If import tariffs, 30% of the consumption tax cancel, for high-end imported cosmetics is obviously a a good news to cut costs.On the one hand cheap price will attract more consumers purchase,On the other hand will also benefit in the shang super channels and cosmetics outlets channel outspread.
In high-end brands annual average increase 10%-20% price of unspoken rule, industry murmured, if rate really adjustment, high-end imported cosmetics can lower the market price?According to information, the end of the decade, BiOuQuan, etc HeLianNa lancome, loreal group's high-end cosmetics have begun to rise in price news, about 10 per cent.Industry experts generally think of, even if import tariffs and consumption tax is the adjustment, high-end rumours imported brand are unlikely to downgrade commodity prices.
Senior cosmetic experts ChenHaiChao thinks, imported cosmetics brand in China market executes is high price strategy, to their price is unlikely things.Senior cosmetic experts GuJun also thinks, imported cosmetics brand won't depreciate, because imported cosmetics positioning is high-end.
According to relevant data statistics, China's foreign brand cosmetics sales and sales accounted for about 60% and 90%, profit share by more than 90 percent.In 2009, for example, p&g to 132.32 billion yuan of sales, 17.9 market share was first,Loreal 81.78 billion yuan in sales, 11.1% of market share ranked second.
Local brands: are calm
Imported cosmetics price decline, meet again if what impact on local cosmetics?
"It doesn't to indigenous brand too much influence. Because local cosmetics and imported cosmetics brand between the difference is very big, and everyone's channel also haven't much cross."Yang said."Affected larger probably only this one hundred local cosmetic of high-end brand."The personage inside course of study is predicted.
Beijing beauty salon association secretary-general LiRuiMing, said the current local cosmetics enterprise many 4000, with annual sales of more than 1 billion yuan only 50 much home, more than 5 billion yuan scale of native brand more rare.Local skincare has hundred, fitting materia, natural hall, RON force strange, nightfall, except for some brand such as brand among domestic during terminal market outside, most brand concentrated in ZhongDiDuan market.
Cosmetic marketing experts ZhangGongHui current market to point out: "from the high-end brand perspective, department stores counters are almost lancome, estee lauder, BiOuQuan, loreal and shiseido, such as brand monopoly olay and shang super channels are almost p&g, unilever etc occupy."
The senior marketing experts FengJianJun thinks, the tax adjustment on a different cosmetics store affect different.Local cosmetics store 80% commodity structure are local brands, and walked two three-wire following cities."Even tariffs, imported brand profit space can compare with local brands, they will choose to be native brand, and in their target market, imported brand also uncertain than local brands to sell."
