double awakening of international and domestic brands, was full of hope by people's cosmetics market in 2011.
a heap of powder, mascara and lip gloss over the infinite combinations and changes in just a minute, but to watch unlimited imagination and vision, while the Group Chanel cosmetics ads pop, has been found that China's cosmetics market has started to quietly changed.
not long ago, l ' Oréal China CEO bei Han Qing when the 2010 l ' Oréal announced results for the year to the market, with particular emphasis, in 2011, the men in make-up and cosmetics will become the focus of l ' Oréal, strategic layout, and they will take more high end cosmetics into China two or three lines of the city.
l ' Oréal position soon after, yashilandai is clearly their positions, Lauder COS its major makeup brand BOBBI BROWN babibolang, M.A.C phantom can have begun to speed up distribution in the South China market. In 2011, they will continue to increase the pace of China's cosmetics market layout.
over the years, the Chinese cosmetics market in the State of bolanbujing, makeup and international market share of more than 30% compared to the data of the cosmetics market, 10% market share of China's cosmetics market holds only, also often fall. So, what the 2011 China's cosmetics market will attract so much attention of the international giant?
slow awakening market
in fact, in 2009, the Chinese cosmetics market of people to know basically the brand of meibaolian a, other cosmetics brands such as Chanel, Lancome, VOV, butterfly makeup, Chinese consumers are unfamiliar names.
2008 year, the world financial crisis, "Lipstick effect" people again thinking on makeup. During the financial crisis, world concern about Chinese people's spending power, make-up is no exception, so international cosmetic brand began arrangement for Chinese market, Japan, and Korea, and France and the United Kingdom many cosmetic brand began entering China, meibaolian dominance of the Chinese market, began to appear.
the latest data show that in 2010, cosmetics sales in China reached $ 80 billion in 2011, is expected to more than $ 100 billion. Watsons has also confirmed a set of data change Chinese cosmetics market changes, Watsons 2010 makeup sales already from the initial 5% rose to around more. Especially the rise of China 80, 90hou, are compounded by market demand for cosmetics in China.
industry experts expected, based on the experience of foreign cosmetics market development, if China's cosmetics market share reached the cosmetic market of 30%, makeup should share more than 300 billion yuan in China, estimated this is also what the Chinese market to attract a large number of international brands into reason.
Korea largest cosmetic companies love Molly Pacific also eyeing the China market. They found that, relative to France and the Americans, the Chinese Korea makeup more love. Last year, love Molly Pacific France revenues only modest growth in the market 0.4%, to $ 86.2 million, contributions to group revenues of only 5%. By contrast, revenues of the company on the market in China last year than in 2009 revenue growth 21%.
before 2009, makeup channel expansion of the Chinese market are basically relying on skin care sales channels, but also because did not receive adequate attention, sales have been neither hot nor cold. Even in large shopping malls, can see the brand is also few stores are rare.
in recent years, with the cosmetics company advertisement shelled and European and American drama, drama popular in China, played a boost on the cosmetics market. China's economy in the world recognized, many countries regard China as a market, so China's cosmetics market, the industry believes has been a change.
the initial manifestation of these changes is the increase in increase in cosmetic brands and stores, and there is basically only recognition than meibaolian before, today's international and domestic cosmetics brand in the Chinese market and more than 30, but also in constant increase. Korea elegant make-up also come to China, because they discovered that BOBBI BROWN short sales in China has nearly 3 times in 1 year, meibaolian BB cream every 3 seconds a sales rate in China has also achieved.
