the next ten years, Chinese cosmetics shop retail sales up to $ 500 billion, jiaolan Lady hope in this "big cake" silently bites on a sandy-March 26, jiaolan Lady Chairman Cai Ruqing in Guangzhou on the celebration of the 100th store opening counteredhis critics with.
all along, as very little of the local companies in the cosmetics retail chain, until the emergence of a beautiful woman of jiaolan, this impasse to "break the ice". In 2005, the jiaolan Lady "lead the charge" vigorously open up the market, then enter expansion "fast lane". So far, jiaolan lady was established in Guangzhou, Beijing, Shanghai, Chengdu, Chongqing five regional companies, more than 300 stores throughout the country, only in Guangzhou over hundred, becoming first brand of local cosmetics retail chain.
at first is effectiveness while jiaolan Lady painted a great blueprint-"ten years thousands of shops", planned for 2020, store number, turnover reached $ 50 billion.
the "hit" market demand
do cosmetics retail chain, and whether domestic brand Watson's work in the mainland market for many years, global brand Sephora, Mannings Hong Kong another brand that local brands thousand color, Dong da, the United States, kingka pest and song poetry Ma Cheng, also have one after another in this area "camp". Before "an ambush", after "pursuer", jiaolan important Lady facing the competition. "The market participants will have their own goals and plans, because of differences to go our separate ways, but competition is not excluded. "Cai Ruqing is the weekly reporter said of the times.
under thoughts, jiaolan lady from Germany Volkswagen "beetle"-built car found on the inspiration and horsepower are not great, unpretentious, but by the people's favorite, always in short supply. In particular, the jiaolan Lady away "Watsons mode"-open 300-500 square metres of shops at shopping malls, and select the closer to the consumer "around town", such as commercial shopping street, community, town, village, school, community, open 60-100 square metres of shops. In some has night market "habits" of blocks, jiaolan Lady of store will business to night 1 o'clock, reasons is simple-close to consumer!
in suitable of locations appears, provides to consumer need of products-Cai Ruqing understand jiaolan Lady is therefore get currently of performance, but its more wanted to understand of is, currently jiaolan Lady in consumer, and supplier heart "what component geometry"?
according to understanding, implemented member system yilai, jiaolan Lady in national of Member has over 3 million people. "From this, many merchants of CCP invited jiaolan Lady at the time of entry. "Beautiful woman of jiaolan operating officer Jia Qiudan said jiaolan Lady in the minds of consumers awareness have been getting higher and higher. In addition, in jiaolan Lady Guangzhou 100th store opening ceremony, manxiuleidun South China sales director Wang Yongqiang said, manxiuleidun the jiaolan lady as a very important strategic partners.
Cai Ruqing expect market influence is clearly more than that, it said, will take the Guangzhou market "experiments", several hundreds of market response observation of a single city shops, will also continue to speed up the shop, until the influence of "situation", Guangzhou next year is expected to open 200 stores.
the "ten year thousands of shops" set off "industrial revolution"
at first is effectiveness while jiaolan Lady painted a great blueprint-"ten years thousands of shops", planned for 2020, Chinese cosmetics market is estimated to reach $ 500 billion of retail shop at the store number, turnover of 50 billion yuan.
dream into a reality, also needed to achieve a step. According to understanding, jiaolan Lady plan 2013 in national of open shop number reached 1000 home, promotions "thousand shop portfolio", and comprehensive heavy Kai joined; 2015, stores number then turned doubled reached 2000 home, will "North wide deep" shops total Super thousand shop, Guangdong Province range within also over 1000 home; 2020, success implementation "ten years million shop", expected proprietary shop for 3,000 home, joined shop for 7,000 home.
speed expansion, jiaolan Lady can't stick to "around town", also means that would compete with the Watsons, or even "killing caught on." Cai Ruqing said Watson was a respectable enterprise has always been a beautiful woman of jiaolan example, its pace of development in China and no one can achieve, but this does not affect the development of the jiaolan Lady, Watson's attention to a large shopping centre, beautiful woman of jiaolan closer to the consumer, within five years there will be no direct competition. To a certain stage of development of the market, Watson may start more community shop, jiaolan Lady also went into the Mall, both to avoid inevitable competition. "Competition in the market to normal, however, is beneficial to consumers. "
" Decade shop "behind jiaolan more lofty ideals for beauty-cosmetic price increased by 2.5 times times, leading a gradual revolution. Cai Ruqing said now's circulation is too complex, trivial, jiaolan Lady hope in ensuring suppliers flow of profits at the same time change this ineffective way, allow consumers to enjoy more cost-effective products, cosmetics market is therefore more prosperous. It is clear that jiaolan Lady to pay more effort.
jiaolan Lady storefront promptly "reproduction" when its own-brand also take this before went to more consumers, suppliers that "jiaolan lady will inevitably be too eccentric their own children". It is understood that the current jiaolan Lady continually launched its own brand name. The outside worldWas issued, jiaolan Lady seven or eight came from own product sales. Cai Ruqing on this quiet smile, says: "jiaolan Lady first is a cosmetics retail platform operator, followed by a cosmetics manufacturer. Jiaolan Lady must try on behalf of the community of excellent products. Whether someone else's brand, is also owned, who whose products well sell it. Currently only jiaolan Lady jiaolan Lady's own product 8% of the total turnover. ”
