Beijing Zhongguancun near a modern Mall cosmetics counter, a male wearing a long black dress shopping guide were particularly striking. LAD young Chun lang, tall tall, long pleated skirt and instep, neckline also comes a silk scarf for decoration. He said that this dress is prescribed by the company of clothes, wearing posts a month, the counter's business is clearly better than the other counters.
men and color the coming of the era, men broke out of the economy, allow for many nuggets from the digging points above gold. Cant ' help but star shoot tipping market, male beauty contest have opened position, commenting on the men's program is filled with newspaper and magazine pages and television screens, some experts believe this is the right of men and women's rights the formation of this shift, aesthetic tendency of the female aesthetic impact on the society as a whole, in this case, male color rise. "The man", a vocabulary full of vague wording. But from a marketing point of view, it contains the unlimited business opportunities. "Pederasty economy" has become the latest in business terms.
in fact, "the man" in his case not only in Asia, growing in global, United Kingdom football star David Beckham, wangziaolanduo·bulumu of the rings Elves quickly became popular, prove that men's market is expanding.
according to statistics, global market share of male beauty skin care product is by 25% annual growth increment. In 2010, total sales up to $ 80 billion of China's cosmetics market, the share of men's skin care products is at least a $ 4 billion. In fact, male color economy persists, the champion in the late 1980 of the 20th century is regarded as a male economic start. A sudden, men of color being set off the economic boom in Asia, although were men, but distinct, complementary situation, confusing, and these men and caused economic trend, known as the "consumer pederasty", is the rise of female consumers a performance also reflects the pluralistic aesthetic situation of common development.
40 Charles Zhang has also recently to fearless courage bite of a black male, took a group of semi-nude to promote his Sohu. He said: "decision needs. Today's women have and the past is not the same, them filling consumption, large real estate, cars, small to shampoo, instant noodles, all vendors are women as their Savior, a women consumer time has come. Consumer eyes of a woman, who do not want to attract their eye? and pattern of man and color are very lethal. "
however, male color economy is not appropriate to all products. In General, male color meaning applies to enjoy the products, and not as practical product promotion measures. Male consumers, selection of perfumes, cosmetics for men with male voice is naturally the best choice. Expensive liquor, furniture, high-end cell phones can also be selected for the list, because man and color to the attack, but the minds of most soft parts. In addition, the brand, especially for that need to be included with a particular brand of information, male color is also a very useful tool.
