to introduced Consortium, and Fund, financial investment people, Xia quarter or completed reform in its brand Bai grass set 1000th Home Franchise shop completed Zhiji, Shanghai home of joint company limited (Xia said Shanghai home of, 600,315) Chairman Ge Wenyao on April 22 accept media interview Shi revealed, Shanghai home of of reform is expected to Yu this year three quarter completed, on currently its by contact of potential investors view, Shanghai home of 37.13+0.000.00% China peace 51.79-0.38-0.73% home of may introduced of will is Consortium, and Fund, financial investment people, Shanghai home of future also is expected to became mixed ownership company.
Shanghai jahwa matters released on December 7, 2010 since the announcement and suspension, has burst out of the media including "China ping an intended to be the master of", "China investment limited liability company coming out bid", more than one version of the conjecture.
Today, Shanghai jahwa reform path of State assets has become more clear, home of 38.18% Shanghai jahwa equity held by the group, subject to distribute 9% to vote in and outside the Shanghai jiushi of Shanghai City, concerning the transfer of remaining stake in 29.18% as a whole.
Ge Wenyao April 22 at HERBORIST activate new launch media said in an interview, ongoing audit and assessment can be completed the end of May, the same 29.18% concerning the transfer of equity in June, Shanghai jahwa restructuring also is expected to be completed by the third quarter of this year.
to push employee incentive system Ge Wenyao said, exiting the State, for business development are some of the benefits of home, including diversification of the industrial structure, and employee incentive system, etc. "After the reform, we will establish a market-oriented remuneration system in order to retain talent, attract talent.
"Ge Wenyao revealed that local cosmetics enterprises are facing a major problem is the brain drain in Shanghai in the past history of the development of, has been poached by foreign-funded enterprises a year experience of 8 employees. According to the goal of Shanghai, is comprehensive in its future development direction of fashion industry groups, including cosmetics and cosmetic-related business, jewelry, jewelry, cosmetics other than business, as well as boutique hotel business. But under the system of State-owned enterprises in Shanghai jahwa only concentrating on cosmetics not have distractions. For future into strategic investors, they and Shanghai fashion industry the development of a consensus, "they also want Shanghai jahwa on the existing platform, and develop other high fashion industry.
"Ge Wenyao believes that, with national and global resources of strategic investors to join, is expected to help Shanghai jahwa also implement a number of mergers and acquisitions in the future, development of other fashion industry. In addition, Ge Wenyao believes that enterprise reform for the Government and the country, is also a good thing. It is learnt that the Group turned over country's profit is $ 15 million last year, "the home of selling at least 6 billion (USD), the equivalent of a State () profits of 400 years back. " marketing investment" to par Procter " although the many benefits of reform, but Ge Wenyao has said, in determining the reformed, he felt" great pressure "," strategic investors for the requirements of the company's operating results will certainly be higher.
"To that end, Shanghai jahwa spent nearly six months of time to adjust a company's marketing strategy and brand strategy. According to Deputy General Manager Wang Shanghai jahwa grow sturdily introduction, Gough brand owned by the company this year will be in water on channel marketing, sales channels covering Department stores, stores, specialty stores and e-commerce, etc. HERBORIST also added 100-200 franchised stores this year, with an emphasis on opening up two or three lines of urban markets, strive to 30% over the last year years sales reached $ 2 billion.
Its high-end brand double sister's goal is to increase this year shops and product category, second store Tago square opened in Shanghai recently. Product research and development, Shanghai jahwa hopes from package design to technology introduction and other links, is the strengthening of international cooperation, accelerating from idea to product import speed. In addition, Shanghai jahwa will continue to increase investment in brand marketing, to Procter, and l ' Oréal "par".
