cosmetic giant collective price doubles his brother will Chinese and foreign "rap" song? let substitute his brother to the first "rap", substitute sharp means author, borrow his name.
industry observation:
recently of day of Giants collective price event was media pass was heated discussions, order industry persons shall not meditation work, also height concern and hot on the, according to message said: this April early, public purchase washing class day of supplies to more pocket has Procter and, and joint Revell, and State white, and nice four day of brand will on washing powder, and laundry liquid, and wash Jie fine, and bath dew, and shampoo, washing class day of supplies collective price, gains for 5%~15%. At present the city has many large supermarkets and shopping malls have received factory notification.
industry sources said, after skin care and cosmetics prices at the beginning, many collective deliberation prices again of our brands, will trigger a future in recent three years of the industry's largest scale of price surges.
it is learned that in China detergent market, Procter, Unilever, libai and is satisfied that the ACE four giants, accounted for almost over 80% of the national market. According to the hypermarket in the city official, as producers notice, this markup has reached 5%~10%, price starting from next month.
for this times price, joint Lee China China area Deputy President Zeng Xiwen on media said: "day of industry by with of raw materials most is oil of by-products, currently international oil prices has from last year of 50 dollars rose to has now of 100 dollars, washing supplies in the common of surfactant price has rose has 60%, plastic packaging also rose has six or seven into, SOAP, products to with of vegetable oil price also rose has 50% above. Inorganic raw materials rise in 40% per cent. "Domestic oil prices also greatly increased the cost of transport, in addition, foreign-funded enterprises to enjoy national treatment this year, tax revenues increased two to shampoo, for example, increased the rate of about 1.2%.
Japanese giant collective price of events leaving a crowd, and all are talking is really price hike in raw materials prices was collusion? there are many media news pointed out that there are different views.
as foreign cosmetic Giants Procter, Unilever, Robert white, nice enterprises, they gathered together the price today, do they have a hidden secret. Jay's songs are concerned, cannot be said of the secret.
views on daily chemical giants, reason one: is the price of raw materials, but the price is raised too high, this is unacceptable to the end consumer. Reason two: washing chemical giants too heavy a collective sense of price collusion, shall not let the industry caused by food for thought. Three reasons, even if the price is also a commercial secret, why do you want to expose.
from the local daily chemical enterprises, collective price for four days of the Giants, local daily chemical enterprises do not have to follow the trend of prices, to a later injury or are you, each step is also go down well, fan line, proceed according to their own businesses do brands market positioning and development planning.
out of consumers ' interests, according to their brand positioning, market positioning and product price of channel characteristics of positioning, packaging, product quality, marketing strategy, services, and Terminal consumer demand for essential services as the standard, "people-oriented, service first" principle.
