In terms of media choice, females and portals are still advertising focus. IAdTracker latest data show that March 2011 cosmetic advertising placement fee estimates bathroom industry exceeded 60 million per cent rose sharply, by 43%, reached 67.255 million Yuan.
As the weather turns warm, makeup an increase in the frequency of bathroom supplies, seasonally adjusted March advertising reaches a record high since the same period of last year.
observation makeup bathroom articles put in the situation can be found in various small industries, cosmetic skin care products corporate image and Shampoo/Conditioner products advertising grew up to two classes. Cosmetic skin care products corporate image advertising investment maintain a relatively rapid growth since the end of last year, March 11 placement fee increases over the same period a year earlier than 450%, increase in advertising shows emphasis on brand advertisers. Shampoo/Conditioner products in March of this year's advertising investment last year rose above 400%, Unilever and Procter and contribution to the significant increase in the category of advertising investment a lot.In addition, facial/skin-care products, cosmetics and supplies, and other men's categories of advertising costs also have different levels of growth.
selected from the media point of view, female and portal is still makeup bathroom supplies advertisers put in focus. March 2011, cosmetic articles for the bathroom on the advertisers in these two media categories advertising investment total of 56.3% per cent of total investment. Women Web site cosmetic bath products target consumers more centralized locations, and portal site traffic, and a channel linkage effects, so these two types of media advertisers favor rather have the category.In addition, the cosmetic category for bathroom scale growth in video advertising on the site soon, March advertising per cent ratio of 18.5%, advertisers interest in video sites tend to strong.
the above data, iResearch analysis, makeup advertisement with a certain degree of bathroom supplies of seasonal, recent corporate image and Shampoo/Conditioner products put on the increased efforts of the two small class and women website and continues to be put in the focus of the portal site. With the increasingly high demands of modern people's quality of life, cosmetic bath products have broad market prospects, in addition to facial/skin care supplies advertising investment nearly saturated, advertising costs only modestly increase, other categories such as cosmetics, men's supplies, disposable diapers, advertising investment appears multiplied and advertising costs of upgrading the whole big industry worth looking forward to.
