thousands of effect cosmetics company Chairman Xu Mufeng male lion finishing on May 6, 2011, thousands of effect cosmetics company in Shanghai and the Korea thousands of temptations of natural colour cosmetics hair hair care brand production bases in Shanghai, Jiading district, officially completed.Thousands of effect cosmetics company Chairman Xu Mufeng in Shanghai, Shanghai thousand pigment cosmetics company CEO Liu Tao, Yang Yue Fei and the Shanghai Municipal food and Drug Administration Chief Engineer, Shanghai cosmetics industry association and other related leaders present at the inauguration ceremony of the base.
thousands of effect cosmetics company in Shanghai opening ceremony new factory base is divided into offices and production line composed of two parts, total building area of more than 10,000 square meters. According to Chief Engineer Yang Yue Fei introduction, "new production base workshop has at present the most advanced production equipment and first-class logistics system. Standardization of production processes, sound quality management and strict inspection system to ensure product quality. According to the GMP pharmaceutical production standards in the production process, this is the equivalent national standards and drug, food and other industries. "Thousands of temptations shampoo hair care brand in 2009 formally entered the Chinese market, in less than two years had developed 1400 Terminal store.And other domestic washing hair products, thousands of temptation to take the form of a single brand stores operated, which is at present only single-brand washing of hair care products on the market store. Total is well known, the current domestic cosmetics shop are brands of mode of operation, from the perspective of profitability, washing hair product margin significantly below the skin care products, it should be reflected in the amount of more advantage.
Single skin care brand well can't support a franchise store, and "thousands of temptations" as a wash hair care brands who are they capable of supporting it? with many questions, the reporter interviewed thousands of effect cosmetics company CEO Liu Tao in Shanghai. In the interview, Liu Tao repeatedly referred to "trend" and "advantages" relationship. He believes that thousands of temptation is doing "trend" rather than doing "advantage". "Thousands of temptations" success of the single brand store, the key lies in innovation mode of operation, the most noteworthy of which is "KTV" shopping model. First heard "KTV" shopping will be reminiscent of the era of large circulation.
"22 vanishing cream", "half a catty shampoo" loaded with memories of an era, inadvertently gave a nostalgic experience.
brands join a model shop thousands of temptation but thousands of temptation "KTV" shopping mode is more than just a focus on the "nostalgia", is more in order to "expert" set. According to Liu Tao introduction, thousand-discount shopping of temptation is to for a variety of population, proportion of various age and hair to use, solution on the market today, "a person to chip, chip for the whole family" a marketing mistake;/100ML to $ 2.7 to $/100ML price positioning is also to meet consumers at all levels. In addition, business direct mode also saves a lot of links in the Middle, realization and dealer direct docking, reducing the time and dealer's inventory of product flow, safeguard the interests of dealers, dealers maximize achieved profitability. Thousands of temptations since entering the Chinese market, both from a model or product quality recognition and praise by consumers.In particular, held from May 1 to May 7 "thousand shops linkage, phantom China" first international shampoo Festival more thousands of temptation is to make thousands of temptations brand and sales reach new heights. According to the Millennium effect cosmetics company Chairman Xu Mufeng revealed that thousands of temptations brand franchise program in 2011 to reach 3,000, while companies also will introduce a brand "natural color". This time, of thousand cosmetics Ltd and production base in Shanghai's comprehensive completion means that brands will enter a new stage of development.
