First light industry Bureau of the Beijing leadership, the company Shiseido Honorary President Mr Fukuhara Yoshiharu, Mr Tian Xinzao and before China Chief Representative Masaru Miyagawa, visit the celebration scene and made a speech. Foreign cosmetics business success as an early presence in China stationed in China 30 years, may be more interested in Shiseido stationed in China in the first place. To existing of memory dates back to in last century 80 early, thousand people side of dress and hair, clearly for "beauty makeup" also is ignorant era of China, this large environment Xia current Shiseido honorary, President of, and Shiseido of tenth generation President Fukuhara Yoshiharu Mr came to Beijing and first light industry Bureau mutual met negotiate, decided first in Beijing Hotel, and Beijing friendship shop, nine home-oriented to China foreigners of large shopping centre sales Japan import products, thereafter to help China day chemical plant improve production technology ability, from 1983 began signed has 10 production technology cooperation agreement, full does not to commercial interests for purpose.
Through friendly cooperation and consultation between the two sides, Chinese symbols and Shiseido China cooperate with Shiseido brand "China's attitude" was born, to the then Chinese cosmetics market has added a new atmosphere, were received numerous awards, winning. After the 90 's, Shiseido business gradually expand in the China market, Chinese consumers ' pursuit of beauty and introduces a whole new realm of consciousness on the United States. Built in the ten years since the mutual technical cooperation on the basis of the established trust relationships set up a joint venture company "source cosmetics company Shiseido Lai" and, in particular developed a suitable brand of Chinese female skin "Aupres", has been launched in the Chinese market to date over more than 40 brands, were widely welcomed by consumers.
2010 as year of the Expo, to become the Japanese cosmetics company Shiseido is a great honour for the only fair, project sponsors, also conducted a range of support activities Expo last year Shiseido has also held at the Shanghai Art Museum to a nearly a month of enterprise culture exhibition, century-old culture Shiseido's inheritance passed to the Chinese people. Shiseido today back to the original origin of the China operations Beijing Hotel, Shiseido China recalls that 30 years together, thanks is not simply to express in words. In order to repay the society, Shiseido has established "dreams incubation programme", hoping to host China in the future an important responsibility of providing a broader perspective, greater stage, better opportunities, China beauty fashion leap for the future contribution to the development of a part. This is also promoted by Shiseido has "all women are beautiful" born pregnant under the concept of corporate social responsibility activities. Shiseido began on May 18 for a period of about 1.5 months of recruitment activities, recruitment of object-oriented beauty hairdresser and model agencies across the country, participants will after the examination and selection, winners into July check race respectively, from the second round of contestants selected 18 beauty hairdresser and 20 models into finals held in Shanghai in mid-September.
Stylist Group 6 winners will have the opportunity to go to Japan to Shiseido beauty fashion art school of advanced studies; modelling group 3 winners will accept a series of professional training from Shiseido, first names also have the opportunity to participate in Shiseido's advertising.
"dreams incubation programme" image spokesman Zhou Xun "dreams incubation programme" image spokesman Zhou Xun, she also said the project was very moved by her because Shiseido people dream no longer elusive himself is looking forward to the opportunity to join in this. Zhou Xun to video on the day of coming out to the public in the form of multimedia, on-site fully feel the charm of the ambassadors of the United Nations. "Shiseido " dreams incubation programme " activities people create the future is to shoulder responsibility, opportunities to realize the hopes and dreams of beauty, this is a very meaningful activity, I am very honored to participate in this, let us work together to create a better future."Zhou Xun I pass through images to your own voice to the scene of each participant. So grand and full of content and the orientation of Shiseido China 30 years of age are mutually supportive. It is the expression of an art and culture of precipitation, condensed wisdom experiences. Shiseido stationed in China 30 years has been continuously since the American consciousness and concept of communication to the public in China.
When Vivian speaking Shiseido and Chinese origin when the originator has not forgotten as a Japanese cosmetics company to the Chinese society, Thanksgiving in this country. "Shiseido with your Thanksgiving in China 30 years" theme of this anniversary, and represents the Shiseido cause the sound foundation of China in the past 30 years and recognized by the Chinese consumers, will have more 30 years in the future to accompany Chinese mass creating more beautiful myth. Women's expectations on the United States is the eternal, Shiseido will, as always, women create beauty, "the beauty of the moment, of the beauty of life" is the Shiseido to the cause of women's exercise of life.
