Cross Media Digital activities to meet the new Nivea (NIVEA) consumers requirements.
Bud, Hana sing songs of the big bed in California will be the subject of Nivea international anniversary song. Beiersdorf company (Beiersdorf) Markus Pinger brand Board members was held on May 10, 2011 "Nivea skin care" tour (NIVEA Skin Journey) said at a news conference: "when we are in the 100 anniversary of the Nivea brand to resize it. We will be launched on May 15 and Nivea are closely related in a long, the honest, sincere, reliable, global cities and family values as the core ' Centennial life skin care ' (100 Years Skincare for Life) activities. As part of the celebration of its 100 anniversary of the establishment, Nivea invited guests from 50 countries together on the journey to show the history of its brand of skin care. By participating in this two-day parade, they will have the opportunity to see the new ' Centennial life skin care ' activity of brand development milestones and scientific exhibits displayed in the picture. Nivea has picked out some can improve skin care and seizing different ages, gender and the importance of intimate moments between people of different nationalities with attractive pictures. We know that people only think skin good only when satisfied with your look. According to a study showed that only about 10% of women in the world now able to do this. This is why we decided to let the skin to become one of the main factors of the active theme. Nivea marketing budget for 2011 is about 1 billion euros, of which about 70% will be used for new activities. Nivea hoped that this investment will enhance the brand image and to consolidate its position as the first skin care brand. "Nivea has signed international stars spokesmen of bud, Hana as their anniversary, Bud, Hana sing songs of the big bed in California will be the theme song of the activity.
Nivea consumer promotions will also be held, not only provide bud Hana concert tickets as a prize, but also provided 10 million products online code for people to download from the Nivea site bud Hana exclusive performance videos. Nivea want to mobilize on social networks such as Facebook and YouTube bud Hana huge fan base. 10% budget for digital activities. Nivea to bud, Hana's United States and Europe "Loud" tour sponsors, and will host a series of activities meet the needs of young consumers. One of Nicole Nivea tour local bloggers will also report the situation.
Nivea activity on the site is expected to produce some 120 million on global social platform and dialog. Held in conjunction with digital activity also has a with the theme of Nivea cream blue bottle multilevel Nicole Nivea television and print advertising campaign. Digital activities will also hold a cover at the end of the main line of the face, body and Khan products activities.
Large posters, billboards and light box will provide support for all events held around the world. Contains more than 75,000 more than promotion of the world's largest skin Advisory parade also starts. The activity is expected to produce 13 million consumers contact, including approximately 1.7 million individual skin analysis consultation contact.
