Some time ago, was fired today lot of product price storm, with the involvement of government departments and came down to an end, the domestic prices of daily chemical products, gives us what think? will introduce a daily chemical product prices to below seven on us thinking! Through the analysis of daily chemical products before and after the price rise, can draw the following several points: the 1 behind the elevated the Japanese Giants are reason to blame price increases of raw materials costs. Most of the raw materials used in daily chemical industry is a by-product of oil, international oil prices in 2010 from $ 50/barrel has risen to now US $ 100/barrel, prices of commonly used surfactants used in detergents have risen 60%, plastic packaging also rose six or seven, SOAP and other products to use vegetable oil prices also rose by more than 50%. Inorganic raw materials rose 40%~50%. At the same time, domestic oil prices rose significantly increase transport costs.
In addition, 2011 foreign-funded enterprises to enjoy national treatment, tax revenues increased two to shampoo, for example, increased the rate of about 1.2%. Rising price of our products and related businesses is directly related to increased higher marketing costs, which became the final pay. The industry believes that today, Enterprise price of inadequate citing price rising raw material costs, because of different types of supplies of raw material prices in the final product price as a proportion of different, some even less than 40%, and is contrasted with it, daily chemical enterprises represents a cost of almost 60% in marketing costs, but also increased year by year.
Experts believe that cost only a partial factor, because a large part in the product prices are all enterprises invested in advertising and marketing promotion, today part of product advertising and promotion of marketing costs and even occupy the cost 50%~60%, advertising and marketing is growing every year, this gives companies a great deal of cost pressures. A case study of CCTV, in the case of channel resources are not a significant change, 2010 after advertising tenders exceeded $ 10.9 billion 2011 its prime-time bidding amount reached $ 12.6 billion, increases of 2 consecutive years to maintain near-20%. According to AC Nielsen survey, 2010 China's advertising of the top three Procter, l ' Oréal and Unilever, respectively. United States market research firm Kantar MEdia's latest data also showed that Procter and advertisers with the highest expenditure for 8th consecutive year 2010 ad spending of us $ 3.1 billion of the company, than the 2009 growth. Then the advertising of these huge companies will undertake it, the answer is Yes--will not accept.
These costs will be assessed to each product, and then sold to consumers, and thus pursue their profits. 2 cost of digestive consumer think, day of products price said rose on rose, and no hearing, and only rose of copies, Shashi listen to had price of za only rose does not drop does? more of consumer questioned: if said is petrochemical products, raw materials price rose introduction day of products price, why June 2008 international oil prices reached 147 dollars/barrels Shi no see collective price, and now international oil prices each barrels only more than 100 more dollars why on pole not has? and some day of enterprise by media open "Sun Bill", and "Sun cost". Since September 2010 rose more than a tonne of surfactant 60%; the main PE plastic packaging materials rise since the August 2010 24%; resulting from an increase in oil prices and the cost of Highway logistics costs above 5%; retail terminal costs up 10%~15%. In response, some consumers are not fully recognised. Has users with popular of "roaring body" questioned: "TV gold period of advertising are is day of supplies! you reduced points advertising put line no Ah!" according to Nielsen investigation display, 2010 national advertising put ranking Qian three of respectively for Procter and, and l ' Oréal and joint Lee China, full is day of brand, in Spring Festival during, provincial TV Shang, is cosmetics and food beverage total take.
Along with the data displayed, contribution to the growth of the advertising industry's largest cosmetics and toiletries. It is clear that the proportion of the cost of raw materials only in a 20%, the main costs are concentrated in such areas as promotion of marketing channels and artificial, this part of the overall gains are more directly the increase. Since the beginning of 2010 because of the General increase in wages around, advertising and promotions and other marketing costs to occupy more than half of the cost. Enterprises can use more rational deployment of advertising investment and management methods such as shopping mall promotional staff to cut expenditure. In addition to the traditional shopping channel, you can also try network marketing business and other non-store sales.
In addition, hypermarket terminal charge entry fees, on the shelves of retail and promotional fees and miscellaneous charges, related departments should be standard. Some legal experts pointed out that, once there is evidence that the prices of the factors behind the monopolistic and collusion, consumers can sue. Consumers can report leads to the prices, price sector. At the same time strongly recommends that the State development and Reform Commission closely followed our collective price of a thing, such as when violations are found, must be strictly punished!
