The 16th China beauty Expo, May 18-20th at the Shanghai New International Expo Center, show exhibitor products is also a wide variety of species, exhibits covering the beautn care, cosmetics, professional hair care products, cosmetic utensils, and equipment, imported brands, cosmetics perfumes and so on.
Shanghai cosmetics exhibition also dealers across the country look forward to each year of new opportunities for brands to cooperation platform, in today's market reality environment of oversupply, customer requests daily-use cosmetics business, not on the quality of the products so require, more hope is the future of cosmetics enterprise needs over time.
I had the pleasure of the show such as in a cloud of pedestrian Shuttle, also experienced in the gorgeous booth, learned from the daily chemical enterprises in the event of cosmetics enterprise and indirect or direct struggle between dealers, for this analysis one or two with you, share it with. 1, daily chemical enterprises pay more attention to enterprise culture construction and communication.
have long been operating in the market of domestic enterprises, and more are showcased in the cosmetics exhibition enterprise's inherent charm and its cultural heritage, to the show's distributors, customers and peer transport enterprise competitiveness and the enterprise culture.
Enterprises to display the image simultaneously on a large scale, also to the strength of the enterprise and its standard to the customers express their sense of marketing, creating of our area of operation has been removed from opportunism of EQ in early transition to IQ culture brand operation mode of thinking.
With increases in household enterprises, as well as the new generation of cosmetic manufacturers, selling more of the so-called "high profit, space, a strong after sales-led" mode, the day of competition among enterprises to a bottleneck stage. 2, this exhibition of new Hall e open, w Museum customers caused serious separation.
because the increase in Hall e, dealer customer loss caused to the customer triage, because far from sake, resulted in many cosmetics companies exhibitors not to the appropriate Distributor, is also the focus of the Shanghai Expo.
At the same time increase in Hall e, intangible, and increases the time span of visiting the Museum, this situation occurs, perhaps against the original intention of the Organizing Committee of Shanghai Exhibition. Between the Museum and the Museum, and also affects the concerns of the participating customers in select brands, signing for exhibitors is a difficult test.
General molding, mature large customers (first class customers) show very little chance of signing, (second customer) area/City/County cooperation cooperation rate large, late of the operation will be under pressure to bring more high quality franchising. 3, cosmetics more no breakthroughs in core technologies, creating a homogeneity of products more and more universal.
Shanghai cosmetics exhibition, has been is skin care products of market direction standard, from Shang century 80 years early of no competition, and to 90 years relative Yu competition then to now of intense competition, caused oversupply, then to industry of excessive disorder competition and low-level of price war; from these problem of feedback full description has, cosmetics of competition has in change, focus is products of core technology competition, from this exhibition of situation, products also have breakthrough of selling points, especially in technology aspects more of is qianbian are of supplement water, and fine oil, and, selling points, products technology selling points of General sexual also will effect has this exhibition dealer of number.
Develop products to meet market needs, and meet consumer needs, guarantee the good quality of products, has always been the purpose of Shanghai Expo exhibitors, is looking forward to produce dream brand products of our enterprise.
In products force does not strong of situation Xia, sold concept is marketing thought of innovation, market requirements first is concept to science novel, and market early of research data to accurate, and market positioning accurate, on consumption demand and purchase ability of judgment accurate, marketing programme can operation sexual strong enterprise on will get surprisingly of success, these core of show is in exhibition in the the home day of to to market of a actively of information. 4, imported daily-use cosmetics, has once again become the highlights of Shanghai Expo, the quality and structure will be more standardized and improved in the future market trends. as foreign cosmetic manufacturers continue to enter the Chinese market, China product internationalization, China will become a part of the international market. WTO basic principles of freedom and the principle of reciprocity, they require not just the remission of customs duties, and requirements of non-tariff barriers must be overcome.
The Member States and between Member States, WTO stressed that if a country offers, you must make the same offer more than more than 100 Member States, not only on a particular country and region, so imported cosmetics in China's market will be more prepared for the future. Products of famous brand, personality, fashion. Features of imported cosmetics are still concentrated in existing major brands in the world, skin care from Europe and the countries of the personality of fashion, skin care from Japan and South Korea to fresh trend, especially Korea advantages of powder in the world's leading, most of their core competitiveness.
As: W2, Museum more to makeup mainly, import brand to Korea makeup combination skin care supplement, many import brand will became future domestic market of cosmetics Rookie, for example: MCC, and LC,, especially to Crystal energy for core selling points of Korea Nobbily (promise. times Li) original import makeup, its made of concept and market mode in import makeup industry special novel and unique, has prospect sexual; similar Yu these has thought of import enterprise will is future makeup in the high price of new starting point. Listed in the domestic cosmetics related approval procedures are critical, are also important top trump card; also depends on the important means to import cosmetics in domestic sales in the future.
Due to consumer's understanding of imported cosmetics, from the initial confusion, suspicion and now gradually become mature and rational, slowly come to accept some high quality, high-quality, affordable imported cosmetics, ultimately consumers in a tough competitive environment getting more interest, thus causing the domestic cosmetics brand will be subject to different shocks. Above is the author under thisShanghai Exhibition some of the experiences, cosmetic technology, patterns, or are not of any enterprise can develop standard specifications for it must be in the eventual consumer under the experience of identity in the market is most critical. Product's progress can reflect a company's research and development capabilities and economies of scale, just deeply into imitation and references are "has been imitated, have never been beyond the" logical thinking to, expect large cosmetics exhibition to raise more Association at a time, so as to truly build Chinese brands in the world.
