Sunday, June 5, 2011

Cosmetics in China how to create a top brand strategy

A woman obsessed with words around the world---cosmetics! cosmetics gave women want us, make a woman beautiful stunning, intoxicating! woman born has a fanatical pursuit for beauty, not to the end of life, does not have to give up on the United States. From another perspective, love of a woman obsessed with the United States has, just like man hopelessly like beauty, so "don't love jiangshanaimeiren". Men rely on conquest to conquer the world beauty, and beauty is to conquer a man to conquer the world.
Because of this, female talent desperate pursuit of beauty!
Dang woman as age slowly variable old, they of inside of wandering and fear thoroughly show, and woman inside on us of pursuit no due to with years of over and abandoned, they to us of hope sustenance in a has magic role of small bottle Shang, this is cosmetics! global cosmetics enterprise on in for woman create "us of avatar" of while for in the with one field see not of shopping centre war, and bloody massacre! High-end cosmetic brands are leading the world market is France, United States, Italy and other countries of the cosmetics brand, while China's high-end cosmetic basic figure could not be found in the global cosmetics. Is China's cosmetic quality than others do? it is not.
So why can't the world's top brand of cosmetics in China? lurks behind what sure? let us look at the world class brand of cosmetics brand essence causes kernel and achievements of these brands, we look at how to create a top brand of cosmetics in China strategy. Top cosmetics brands is to let women have fantasies, if woman beautiful brilliance overflowing, beautiful soul-stirring, was presented to men and women of the United States, can make a man strong perspective, man will be head over heels, worship under its skirt of Pomegranate.
Therefore, beauty is the heart of women most vulnerable heart! ugly woman of the dark God of life fading, to a certain extent, will be forgotten man in a corner that no one knows! we do high-end cosmetics brand in the world with the core proposition: l ' Oréal---is the most famous one, has a long history the most popular cosmetic brand. Ancestor elegant French romantic temperament, and cutting-edge technology professional skin care step, l ' Oréal Paris, along the Royal Road of multiculturalism, through a century of centuries "time tunnel", constructed out of the extreme beauty of science and technology "Kingdom of Babylon."
L ' Oréal Paris, the beauty industry all-round fashion "Explorer" and constantly refreshed and led the women of the world's behavior and beauty ideas, leaving them from the inside full of beautiful wishes "dreams come true"! Lancome---use it, you will be the United States into a unique Princess. Advertising the show is a unique woman of stunning classical temperament and elegant, like not eating fireworks in the world of the fairy, awesome and not close to. Delicate, elegant, temperament and charm of a team from France rose Castle, with its full of temperament, in between the vagaries of the female psychology, in elusive fashion rules, bolanbujing, fully bloomed for 60 years. This is the charm of LANCOME, like tough inside look blurred France woman, unable to let you go. It Yes French woman elegant art expressed by grade and romantic way of life.
For a lovely woman, Lancome for you to create limitless beauty, that's all Lancome conquer woman secret! Jiaolan---romantic, fashion, tastes, distinctive character is jiaolan main characteristic perfume, cosmetics. France jiaolan, effectiveness has always been committed to the development of outstanding products, service all the beauty of women to all yearn, desire, women know how to love and be loved! with its unique noble temperament and elegant and romantic quality assurance, and laid it in France and perfume brands in the world of status in the world. This perfume can trigger deep inside every woman born with a unique aroma, bring each female fly youth, unprecedented brisk and thorough live feeling of self. It expresses all the benefits of a female, lofty, romantic, intellectual, lively, expresses all the exciting love story and a special moment of relaxed, interesting side, beautiful dazzling. Due to the concept of something new and immediately dumped thousands of women and the well-known and beloved Lady of romance. Ms inspire each contains unique charm, her times adding attractive grace. It is France development nobles of cosmetics Queen and stars, has a jiaolan Queen makes you a stunning four.
Make women feel the charm of the noble and beautiful, this is jiaolan for a woman to dream of building! jiaolan inside almost to a woman's self-confidence, and self-perfect pursuit of beauty to the woman to a higher level.
Also there are Avon, Chanel, Olay, pangshi, and so on, each advanced cosmetic brand is built in the heart of a classic beauty in woman height, all highly remarkable, full of taste, let people looking up, willing to chase, willing to give their own wallet and credit card money to these brands. In a world where brand, height is the location, height is controlled height is wealth! therefore, competing for the brand on highly is the brand strategy of specially crafted, high strength more than the product itself, the brand is the height of brands in the consumer's location in the heart, higher, brand the more active, more consumer Chase you, look up to you.
If this is the first place, it would be absolute conquest! first height is everything!
Cosmetic essence selling what? product effectiveness and product ingredients these are basic things, really selling is the women's pursuit of beauty, selling is the vanity of women on the environment, sell the women hope to be a man's favour, and even the man who conquers himself! in other words: cosmetics sold a woman longing for "dream"! Major in advanced cosmetic brand in the international market, each brand has gone through a period: strong economy in their countries, in their own national economic prosperity during the achievements that had developed advanced brands in the world, not a poor country can build a world class cosmetic brands such as Viet Nam. Brands take time precipitation, brand blood genes need to be endorsed by a national economy, first power will produce the world's first brand in the world. 100 years of European and American countries control the world economy, senior brand of cosmetics now inevitable in these economic powers also have, which is consistent with the logic of the market, then in these highly remarkable productsLicensing before, China cosmetics enterprise in past out can't high-end cosmetics brand is meet market logic of, do up of enterprise is easy on was transnational cosmetics Enterprise eat, just for these Enterprise do married clothing, this pains process is must of, China entrepreneurs no necessary inferiority, no necessary tears, in reform and opening up of time promoting in the, all are by expected of direction run, in United States appears economic crisis of history time inflection point, China began let world sit up and, let world surprised Yu China this world level market, on in this moments, China enterprise has has build world high-end cosmetics brand of behind support of forces---China, this world Shang maximum of brand!