LLQ President Xu Zhiwei () in the company will negotiate with the merchants in the late 1980 of the 20th century, Procter of today, Unilever's two global giants entering China, followed by Avon, transnational corporations such as l ' Oréal has entered the Chinese market, China's domestic high-end cosmetics market share 60% dominated by foreign brands, sales 90% above is controlled by foreign-funded enterprises. However, after more than 10 years of development, cosmetics in China national enterprises from the rise of flowers unique to the group, has become a trend in the development of the domestic cosmetics market. China spice flavor cosmetics industrial association in Beijing held of seventh times Member Congress cum seven session once Council Shang, with such a group data on "25" during in China cosmetics industry of development status for has summary, full industry about 3,300 home production enterprise, and over 25,000 species products varieties, and 153 billion yuan of sales, and near 10% of years growth, and 14 a China brand products, and 25 a China famous trademark and the more than 150 multiple national and area of overseas sales. Some experts pointed out that, after 10 years of development, in the field of cosmetics, brand of China's national day will dominate the market.This point in the just-concluded Shanghai Expo has been fully reflected.
the "35" China's cosmetics market will increase the 67 billion the "35" period, China's cosmetics industry "35" programme pointed out that, by optimizing the industrial structure, enhanced creativity, nurture brands and other measures, strive to reach 230 billion year PIN, nurture the 2-3 brand and more with international popularity and competitiveness of brand-name products, exports to reach approximately US $ 2.5 billion. According to the information recorded, as early as the Qin-Han period, our people have been "streams of Weihe River up greasy, abandon the lipid-water", at that time was in its embryonic form skincare and cosmetic products, thousands of years, for the study of Chinese herbal medicine is leading the world in China. Skincare and make-up trend is now more green plants as raw material for many international brands of cosmetics and makeup is in fact an out-and-out in domestic production.
Our production technology and product development do not lag behind Europe and Japan and South Korea, on the production cost than international brands account for even greater advantages. Chinese spice essence cosmetics industry association said Chen Shaojun, past 5 years, the cosmetics industry and market in China has made tremendous progress, and gradually formed a huge based on the cosmetics industry chain, including manufacturing, logistics and transport in the advertising industry, packaging design, Internet marketing, chemistry and chemical engineering, materials and cosmetic industries.
Most multinational cosmetics production, including Global 500 enterprises have set up factories in China, many companies also founded the research and Development Center in China, our national cosmetic enterprises in competition with foreign exchange, has made significant progress in development. measures effective urged national cosmetics enterprise development cosmetics industry "35" development planning under in the, not only determine has future 5 years industry development target, and also developed has for implementation this a target and to implementation of strategy, encourages support Foundation better of large and medium-sized enterprise by merger, and joint, do strong big, boot support SMEs go characteristics of, and specialization of development road, in production enterprise concentrated of area cultivation build cosmetics characteristics regional, despite in China has became after United States of global second large cosmetics consumption market, but in China per capita cosmetics consumption amount only for hundreds of Yuan, market development space great. Cosmetics is the product of many interdisciplinary research, its development and production not only fine chemicals-related, also focus on the lessons of the dermatology, pathology, Botany, biotechnology, optics, a new study. At present, the cosmetic industry at home and abroad have adopted a number of high-tech, such as biotechnology, plant technology. At the same time, low carbon and environmental protection, and other high-tech and cosmetic production company. Therefore, China's enterprises in product development and production will start with the high-tech, health, increase the intensity of resource integration, focus on energy saving and clean production, enhancing core competitiveness.
Relevant national ministries, industry associations are fighting for a series of effective measures to promote national brand development. inherited traditional culture, in differences of research and development in the rise in China national day of enterprise in development in the most to inherited traditional culture and differences of research and development mainly playing, for example to unique of snake element is famous for its of national day of brand LLQ to "skin of natural married clothing" for brand concept, and the about large College established has biological technology research and Development Center and the application platform innovation system, every year improve research and development costs, research funding has accounted for to has company sales of 5% above. Face the international competition in the cosmetics business, from the initial strengthening their own research and development, to actively integrate social resource, LLQ with production, teaching and research of a local United way out of the road of independent innovation of enterprises.
LLQ Trojan has 197 registered trademarks in China, which has a well-known trademark in China, 2 3 pieces of famous trademarks, have successfully passed the EU to apply to the more than 130 countries, including the trademark is registered, a representative of the national day of enterprise. Another national of osmun cosmetic brand, with "Pearl expert in aesthetics" of the deep foundation and the national spirit, take advantage of Pearl industry and technology, committed to the development of China's cosmetics shop channel. The natural Pearl skin care concept deeply rooted in, osmun Pearl cosmetic is accepted by more and more Chinese women and love, and exported to East Asia and Europe and the United States. Stick to independent innovation, developing its own brand name, break the situation of foreign brands dominate the world, become the target of osmun.
