This reporter learned from this month, Japanese corporate mouthpiece upgrade war formally broke out, and the battle for TV ads mark King also. Industry insiders said, on the face of it, seems this is just between businesses or brands to compete for the market and started a marketing campaign, not much with consumers, actually really hurt in this war will be the consumer.
Because advertising spokesmen compete will be the marketing costs brought about by the substantial expansion of will eventually reflect directly on the Terminal price of daily chemical products. female Star base is finished please start male stars meaning
Yao Chen meaning biouquan last year International big have started to enable local star voice, such as Chen Yao meaning biouquan, Jiang Yi Yan meaning Shu Uemura, Bing Bing Fan fad Paris l ' Oréal, Fan Shupei meaning meibaolian, Xu jinglei meaning Beijing-run Pearl Jin-Sik, Jiang Qin Qin hand America show, daily chemical industry spokesmen battle again.Reporters in interviews found that Star endorsement "advertisement effect" impact of grades on a scale not smaller enterprises also have to star voice held out an olive branch. According to the world's leading market research firm's latest survey results showed that Chinese Enterprise advertisement with a star of the scale in the world in third place, behind Japan and Korea. Spokesperson of the choice, daily chemical enterprises initially like most stars, but gradually spread to the sports star, then the next host, social celebrities are starting to have transformed into a brand advocacy.
Blue Moon is a good example, in the aftermath of the 2008 Beijing Olympic Games, has invited "diving Queen" Guo Jingjing unelected, after two years, with Guo Jingjing gradually fade out topic figures, also invited presenter Yang LAN, as the new spokesman.
Turning to the review of the current daily chemical industry spokesmen have enabled, industry insiders dub, female star of the current domestic base is could have been finished, spokesperson of the now daily chemical enterprises select was gradually transferred from female stars to male stars, from domestic star stars gradually transferred abroad.
Huang Xiaoming became Olay spokesperson reportedly the world's first male star, Huang Xiaoming became Olay in recent days the world's first male star spokesman, Xie Ting Feng sky-high meaning Yi ting "pure extraction plant", Zhang Jie Bao hand beauty skin happy boys. Advertising performance, enterprises are beginning to a new direction, for example, Zhang Jie meaning beautiful skin of Bao-Bao Han d series and beautiful skin for him, taking into account the characteristics of former female use, breaking the previous manifestations of female voice tell when, using the most beautiful natural plant dedicated to the creativity of the people I love most.
