according to United States to Bloomberg, June 4, for publicity and drug (antipsychotic drug risperidone) if there is a cheat, qiangsheng company, OSO-McNeal-Dr company receives United States $ 327 million in South Carolina judge issued the ticket. As a wide range of medical and health care products and care products company, Johnson owned many famous brand in China market occupies a leading position in industry.However, in recent years, Johnson as "recall door" "bribes" frequently as being placed under the spotlight, criticized their marketing suffered.
deceptive advertising language caused a 327 million dollar ticket United States of the Bloomberg News Agency reports that the OSO-McNeal-Dr company owned by Johnson, in the marketing of its antipsychotic drug risperidone (Risperdal), using a deceptive term, saying that drugs more security than other similar drugs. Reported that the company has violated United States law, send a letter to doctor strongly commended the risperidone, and said the drugs are better than other company's products. In addition, risperidone warning labels are deceptive information is available.
For South Carolina's judgment, Dr YEUNG Sum the company said it would appeal. frequency depression "recall door" is "framed" Chinese pharmaceutical enterprises 2005 in September, the United States Johnson for more than one batch of blood glucose and blood glucose test strip because of quality problems, be declared global recall. Then in October 2006, Johnson production of subsidiaries LifeScan blood glucose meter in the United States announced that found a large number of counterfeit Johnson brand blood glucose test strip, and on the media claims that it is these test result after Johnson product issue frequency, had to implement the recall. After Johnson was announced by lawyers: all counterfeit blood glucose test strip from China-Guide.
On October 12, 2007, Johnson on the case to the official report of Guilin city, Guangxi Province Public Security Bureau economic investigation detachment, but today, the case has yet to make a judgment. According to Li Zhong introduction, 2006, 2007, the fai's annual turnover of more than 20 million, blood glucose test strip accounted for 80% of its sales and production costs and market prices are lower than the United States Johnson (Hui with the specifications in paper prices between $ 2.3 and $ 3.3, production cost in the $ 0.2).
He said in an interview with the daily economic news at the time, FAI end Johnson in blood glucose test strip of profiteering, broke Johnson blood glucose test strip monopoly.
In addition, he also disclosed that Johnson early glucose meter and test strip has the quality problem, was a former employee of Johnson worked 9 years Alexander Jack-duopuleisi-Vega and their associates, through-guide distributors Su Zhiyong bought thousands of bottles purchased from fai semi-finished products of blood glucose test strip,-hui believes that this is a clear intent to purchase in advance known fakes in the frame to fai.
In early May this year, Johnson again claimed India seized counterfeit Johnson blood glucose test strip from China, national drug authorities have been involved in the investigation. It is learnt that after in a lawsuit, fai in production have largely stalled. According to Li Zhong introduction, fai in annual sales last year of more than 4 million.
Until May 12 hearing, Johnson, public security and procuratorial organs are not get Administrative Department for industry and commerce in any fai counterfeit trademarks found. Johnson active price competition closed out in the field of Chinese children's care products, market share of the first category of Johnson is undisputed leader.
For many years, whether maternity shop, supermarket, specialty stores, or wholesale market, Johnson marketing channels out. In recent years, children's care products hot market development in China, however, before the market capacity has been found not. Data and statistics, in 2010, the children's care products market capacity is 10 billion, compared to other chemical products, its open through low.
Some marketing persons consider that, according to the normal market law, children's care products market capacity, to at least $ 20 billion would be considered normal.
As a boot brand of cosmetics for children, in 2003, Johnson a shower gel 300 ml milk prices are 25 or so, there are only 12, prices fell 50%. According to the reports of the Chinese cosmetics NET, commentator Chen Xianqun believes that Johnson price, from a marketing point of view, is to increase consumer group, Johnson products of common people, 1.5 billion people in China to use Johnson products, at a time when prices are clearly three or four-level market cannot be accepted. From the perspective of development, Johnson was to transferred to children's cosmetics market those enterprises and destroy in the bud. To want to make children's cosmetics, first of all, enterprises to the market investigation, once illustrious Johnson products such low prices, market entry was tantamount to taking the egg to touch the stone, so on heart health and fear of involved in this market.
