Saturday, June 11, 2011

[Graphic] new changes in the Lanzhou luxury consumption, consumers age increasingly younger

luxury consumption is increasingly the focus of Lanzhou recently by well-known international consultancy Bain Consultants Ltd and Italy luxury goods producers Association published global luxury goods market reports show that last year United States market of luxury goods sales increased by 12%, while luxury goods sales in mainland China increased by 30%.
Into account the purchasing power of consumers in China to be overseas, China has become the second only to United States's second-largest luxury consumption country. In recent years, with changing consumer attitudes, the new changes in the luxury goods consumption in Lanzhou.
Journalists under investigation found that not only luxury types, more and more consumers are becoming increasingly younger age.
Lanzhou luxury market "strange" prosperity following the Lancome, Givenchy, big boss international first-tier settled in Lanzhou, the recent Cartier brand Museum is also decorated, Lanzhou luxury attracted more and more attention. From a business perspective, how about the? shopping center Planning Department officials from Asia and Europe told reporters that at present, Asia and Europe had 17 top international brands, future will continue to bring in more luxury goods, including clothing, jewelry, jewelry, watches, leather goods, shoes and other types.
The official also said that some single brand is continuously integrated, such as Dunhill also now have the money, lighters, belt clip and other goods. Last year, as an international cosmetics, Lancome stationed in Lanzhou Kuniyoshi department store, create a precedent in the high-end cosmetics in Lanzhou. Kuniyoshi department store General Manager for media reporters road, these big international cosmetics such as Lancome, select stationed at the city very seriously.
He never considered in the presence of Gansu open a shop of Lancome decided Kuniyoshi department store, illustrate the comprehensive strength of Lanzhou has been recognized by the international first-line brand. consumer groups and younger luxury consumer groups of younger also is becoming a feature of Lanzhou. Lanzhou consumption of luxury goods group focused mainly on private enterprise bosses, University teacher, rich second-generation.
Lanzhou luxury goods sales industry insiders said the crowds from the luxury consumption in recent years, this group is younger, concentrated between 28 and 30 years of age. "From the perspective of our rough estimation, Lanzhou consumer accounts for only half, the other half consumers from the field.
"One shopping mall in the industry to reporters in Lanzhou road, Lanzhou, and businesses are willing to open up other than the customer.
installment round white collar "luxury dream" as the infiltration of luxury goods in the consumer market, businesses introduced installment sales practices, which greatly meet the Lanzhou some income, consumer demand and preference for luxury goods.
A unit of work in Lanzhou Chen two days she was between the two models of Gucci bag, a $ 7,980, a $ 7,200, although prices have more pressure on her, but she chose to hire-purchase in the form of $ 7,980 package.
According to a top luxury shopping customer service staff speak, this installment sales model has attracted most of the young consumer group, since its inception mode of installment sales, sales also increased.
V