Now is a impetuous of world, what are in pursuit efficiency, brand to big, enterprise to do strong, sales to performance, boss to profit, actor wanted to a night fame, all mortal beings seems to who also does not danding, numerous personal numerous times of wanted to had a night foisted, but things of development is has its law of, need time and space, need has quantitative to qualitative changes, otherwise, rogue force, haste makes waste may on will fulfilled, now of makeup market is. impetuous makeup under market appeared depressed current makeup, impetuous gas filled with a share of industry as a whole, the listing, that you want to do China's meibaolian, Enterprise just a foothold you should flush a hundred million, even a few hundred million. I visited after nearly six months of market, reached the conclusion that, now the cosmetic market was experiencing a period of downturn, and a lot of impetuous business, uploaded multiple products in the market, selling less, network, and less effective network.
People pay for their own impetuous.
Market downturn caused the biggest reason is that product most transferred inventory, stranded in the Middle link, and not really forming sales.
Author in visit typical of North market a province Shi, found such a status, many of makeup brand after several wheel of blood spell, several Muscovy delete, are has has many of stores in sales, but sales of situation is are is General, apart from individual of brand in by advertising impact points sales, most brand just in turns of replaced agents, agents once was replaced, on will spent lot of energy to digestive inventory, some brand just of 3 years between has replaced has five or six any agents, goods is over are is. And agents is in turns of shop points, rotation with replaced Terminal retailers, and real in Terminal of sales is are doesn't optimistic, and Terminal retailers once was replaced, also to busy with processing inventory, even manufacturers replaced agents, retailers also followed unlucky, because old agent regardless of they, new agent and does not recognition they, they had to to left of goods own digestive processing, does not lose money is fortunately has, where also expect make money. Brands for coach gearboxes, stores are always being as deer by, was lobbying by the manufacturers and the agents, being replaced is not even notice down many times, only a few manufacturers of guru profits, but didn't see Terminal retailers earn any money, even guru manufacturers will not make money.
When asked about makeup, many agents and stores the boss is a face of fatigue and frustration, admitting that while the good momentum of development of makeup, but really rarely get a good makeup, no major increase in sales, while businesses are generating sales of more development-oriented and inventory transfer.
follow and impetuous, lurking in the downturn crisis downturn is not the worst, even more terrible is that in this period of downturn, also consumed by some huge costs in the enterprise capital chain, that is the TV advertisement.
Some time ago, TV media, frequently holding tenders, tender rate has almost doubled, column with limited resources, manufacturers of cosmetics on the shopping, do not take the pledge as, this heroic spirit, more is free but the Bewitched because of the poisoning, is addictive, had serious as drug dependency.
TV media of to its huge of influence to brand brings has sales and confidence, and of and to of is huge of costs, frequently tens of millions of even Shang billion of inputs, this but really gold silver Ah, in this seems appearance polished and profiteering of industry, already is spell to as chicken General of situation, can took money to of enterprise, is to SB. ' s past are took to has, even is liabilities in struggling support, figure what Ah? is said to many is wanted to to brand of belly engaged large, sold foreigners, sold a good price, or listed, engaged money, this belonging to so-called of strategy investment, leaving aside bad evaluation, here only said General enterprise.
To maintained with huge of advertising costs, manufacturers began out ruthless enrollment has, sales task a turned then turned, this year 5 million, next year 10 million, stores is so, finished not don't blame I face, cut you of site, even cancel you agent, dealer in weight zhixia, grudge, repeatedly has Chen Sheng Wu Guang of heart, just to stabilize customer and brand, does not to last resort, can't rise up.
Sad of is, now of market competition has in intense, and advertising of inputs also is edge of, as TV advertising, a column same of period has a dozen a makeup brand in spell, consumer has several real can note to? yiqian do TV a advertising of less, you to do, first a eat crab, also can first a taste to sweeteners, and now, inputs of if not special large or superior, must will drowned in many of advertising inside, just to TV media holding has a field only. If so, it can also be acceptable, but the television media is not a vegetarian, limited media resources, Prime-time hours, hit show so a few, of course, to maximize the profit of. As a result, prices rise all the way, 1 time a year, even the prices are looking corporates. As a result, some makeup of our enterprise, spell the old life to get a, doubling would have to go with the doubles, the current situation should not be on you, is not available on non-, is uncontrollable, once not to vote, following the working class of dealers ready to revolt.
On the just and logical tasks and doubles, wait until the price of enterprise profit Miss TV speed, until most of the dealers can finish the task when you want to get rid of the weight, funding problems for chains that chain this maintain the enterprise's fate, of enterprise crisis also arrived. and resilience to Yami attitude contrarian strong in the cosmetics sector of impetuous wind, maintain very calmly danding less, with my years of observation, Yami attitude makeup is one of them. This brand from little to became popular mass fashion makeup market, does not more many with has six years time, in this six years in, ya us attitude seems to always keep with own of pace, in steadily forward, regardless of does not asked other enterprise developed has how grand of plan, regardless of others and made has how many brilliant, does not asked people of policy efforts has more large, does not concern which brand in TV Shang of has what big, just heart no nextStrive for [after] concentrate on doing your thing. Guangzhou ya us attitude cosmetics company market Director Duan Jigang for this has do has summary, he in accept Shanghai us Bo will reporter interview Shi said: "present of makeup market competition extremely cruel, many of brand in such of background Xia, lost self-, passive challenge, blind follow some company using large efforts of policy to preemption so-called of market, by big of advertising to bombing market, by these doping is no conducive to brand propped up development of, when, such short-term will see some effect, but no long-term of vitality and competitiveness, time a long market no Foundation, brand of survival may has into crisis. Rhythm of Yami's attitude has been in its own market, resist pressure and temptation, is making steady progress, not to gambler's mentality to do market, it was a robust developments. "At present, the elegance and pose in Qingdao, Shandong, Henan Dennis, Ginza RT, and there are 500 shopping malls counters and 3,000 stores. Is the so-called layer permeability, breaking one by one, expanding your own network, showed a strong development momentum, which in this period of cosmetics market, bring the industry a breath of fresh vitality, more cosmetic enterprises, such as Yami and pose as, rounding away impetuous, concentrate on doing things so that our domestic cosmetics brand out of the downturn, healthy and steady development.
