Cosmetics shops over-abundance in the streets, red fire ants "beautiful economy" is also an undercurrent surging on the back.
Yesterday, by the China general merchandise business association cosmetic detergents branch, baoke (China) jointly commodity limited "dilemma and outlet of a cosmetics shop" Forum held in Han, industry estimates, a large number of local cosmetics shops or face closure or painful restructuring. Of domestic US makeup industry senior experts, Deputy Director of the Center for studies of Chinese cosmetics market introduction of Feng Jianjun, after 10 years, rapid expansion of domestic cosmetics single store number.
However, cosmetics shops covering basic completion, number close to saturation, bottlenecks and confusion ensued. "Consumers more discerning, more discerning, completely unknown brand has been unable to inspire consumers to buy," "shop rent rises year by year, promotions monthly, picked every day customers, market specification, cosmetics shops is about to say goodbye to the lucrative industry."
The Forum, have been feeling in the industry. According to the survey, over 100,000 in the domestic cosmetics shop, 70% is a single store. Pursuant to law, 10 years after the Chinese cosmetic of large and medium chain stores or be accounted for to 30%.
Feng Jianjun believes that, at the turning point for the growth of local cosmetics store, determines the destiny of enterprises capability of rapid expansion.
Baoke (China) commodity limited on a taste of transformation of sweeteners, introduction to company Chairman Nie Xiaoman, try chain only a year of transition, baoke own cosmetic brand has quickly occupied the market, in the province specializes in chain stores reached nearly, single-month sales of more than 1 million. Released in March of this year the 2011 · Wuhan consumer survey shows 2010 cosmetics in Wuhan sales exceeded 3 billion. The report predicts, in Wuhan, foreign brands firmly in control of the high-end market, Hong Kong-funded brand relishes in the mid-tier market, some local brands are to scale into three forces are to "expansion" big chain road.
