Japan Kanebo cosmetics company plans this year in September, opening up new distribution channels, the local production of the new brand AQUA LUNASH (AQUA · run Greek Cypriot) and the Japan import brand BLANCHIR SUPERIOR whitening (BLANCHIR) imported cosmetics shop in China. In expanding China's cosmetics market, cosmetic franchise show rapid growth in recent years. So-called cosmetics shop refers to operating mainly cosmetic, concurrently and only operate other household cleaning products associated with cosmetics, personal care products, health products store.
China representative brand of cosmetics shop jiaolan Lady, citistore, American history, and so on. Kanebo in strengthening on the basis of existing channels of department stores and pharmacies, decided to formally expand circulation of cosmetic specialty stores, expanding business in China. First stationed in 700 stores, planned to extend the end of 2012 to 1000 scale.
Brand new AQUA · run Greek in addition to import cosmetics shop, also in department store sales, as soon as possible with a view to building brand awareness. In recent years, with China's rapid economic development, China's rapid growth rate is also rare in the world of cosmetics market. Previous cosmetics market, mainly to the coastal area of department stores for the Center, and inland cities of cosmetics increased demands in recent years, circulation has been extended. Kanebo in full on the basis of market research, decided in September of this year expanding cosmetics shop, a sales channel, the company will in the future as one of the main channels for nurturing cosmetic shop.
