Occurred in March Japan nuclear leakage caused by earthquake and earthquake in the Eastern crisis of global concern. At first, Chinese consumers primarily Japan imported food safety concerns, but as time went on, cosmetics and other products have also been questioned.
Recently, Japan's second-largest cosmetics company Kanebo President planting pine is in Shanghai said in an interview with reporters, Kanebo products now security is guaranteed, and assumed the entire Japan were subjected to nuclear radiation, Kanebo has factories in China as a production guarantee.
: it is well known that earthquake is Japan economic impact is large, can tell us about the earthquake on Japan influence of local cosmetics business and the impact on company pageant? future, Kanebo will the company by the earthquake to transfer the production and marketing of gravity to the China market? planting pines are: tsunami caused by the earthquake on Japan logistics industry impact is large, cosmetics companies certainly indirectly affected. In March or April, the company adopted a budget tightening, but production has been business as usual. At the same time, further away from nuclear radiation area, Kanebo products are safe.
In fact, even if the whole Japan all by nuclear radiation, of course, this is just an assumption, we will also not worried about the production to a standstill, because we still have a factory in China, when the company will expand production scale in China, to meet the needs of even the Asian market in China. In 2000, Kanebo formally established factories in China, then continue to increase investment in China. At present, Kanebo's sales in China to maintain the annual growth of 120% per cent, can say that China is Kanebo most important overseas markets.
As to whether the market and production transfer to China, but also as the company may be, Kanebo plant is likely to China in the future, but no recent related plans.
: Japan earthquakes would increase the costs of cosmetic enterprises? products would therefore prices?
planting pines are: some countries may inflation or raw material prices and so is the case, these factors may affect the price, but the beauty products of the company certainly not due to earthquake and rising prices.
: in planning of the Kanebo, the Chinese market will account for how many shares? Kanebo has been said to increase investment in China, is there a specific amount? planting pines are: according to the company's plans, during 2015-2020, Kanebo's sales in overseas markets as a whole 30% of the total sales, China accounts for half of the overseas market. Now the Chinese market accounted for only Kanebo 2.5% of the total sales, that is, the next 5-10 years, Kanebo's performance in China increased dramatically.
In January this year, Kanebo just in China capital increase of 13.2 billion yen (approximately 1.1 billion RMB), mainly for new product introduction, expanding specialty stores and other sales channels, etc.
: how do you evaluate China's cosmetics market situation? what is the plan on the future in the China market? planting pines are: This problem makes me feel more stringent, I think the Chinese market is very competitive. According to the survey, the population of China is now using cosmetics and Japan, about 100 million people, but China apparently have greater growth potential in the market.
And such a huge market, cannot be sold in a unified way. In September this year, Kanebo plans in mainland China including Chengdu, Xian, and other places open up new distribution channels, brand new AQUA LUNASH (AQUA · run Greek Cypriot) and professional whitening brand BLANCHIR SUPERIOR (Fu-LAN fair-skinned child family) imported cosmetics shop in China. First stationed in 700 franchise stores, at the end of 2012 plan to grow to 1000 scale. Future, Kanebo cultivation became department stores, senior pharmacy shop outside a major sales channels in China.
