Friday, June 24, 2011

Retail Terminal the psychological impact of tariff reduction on the purchase of cosmetics, watches

Previously once rumors "cosmetics, and jewelry of consumption tax will in 35 period between gradually Cancel", recently Commerce finally on this has positive response, and said will downward in the high order goods of tariff, basic reduce range will in 2%-15%, cosmetics, and upscale smoke wine varieties will first, watches will in second batch, as specific programme and implemented time also to, related sector of eventually policy, "believe soon will has results". Lower taxes and have basic understanding, what kind of impact on the retail terminals will? " Tariff reduction on customer purchasing psychological impact is even greater, less on the price of retail Terminal.
"Industry sources said, at present, many cosmetics and watches brands are actively reducing spread of Mainland and Hong Kong, China, to a certain extent curb the phenomenon of outflow of high-end goods consumption.
Commerce positive response "to fall in import duties" trade speculation, press spokesman for the Ministry of Commerce of this public statement, should be the distance of specific policies "not far", not "such a high profile".
Previously rumored "consumption tax phase out" one said to be in the negative, because in the process of investigation of the Ministry of Commerce, does have some sectors want to be able to adjust tax rates one to zero, but this scenario will not be accepted, project of Ministry of Commerce is likely to adjust taxes is a tariff and not consumption taxes, and the final adjustment is more likely to be in between 2%-cent.
On "in the high order goods" of specific category, although Commerce "on luxury import tariff adjustment motion" involved of luxury of cosmetics, and jewelry, and clothing, and package, and upscale watches, many import merchandise species, but because implementation of rules terms comparison complex, is may will select already is not Shang luxury of cosmetics this a species start, because cosmetics of price low, on many consumer,, spent one thousand or two thousand Yuan buy cosmetics fundamental is not Shang luxury consumption, rates also better control.
Taxes higher clocks is likely to be the second batch of lower categories.
the greater impact of tariff reduction on purchase of mental in cosmetics, watches and clocks, for example, although taxes are different for each type of goods, but to a consumption tax, customs duty and sales tax. Tariffs are basically in about 17%, consumption taxes have varied, line of cosmetics sales tax varies from 6%-cent, skin care a 6%, makeup and perfume of the amplitude is very high, reached as much as 30%, clocks in the consumption tax is about 20%.
VAT changes depending on the price, but the basic rate is at about 17%.
Commerce this claimed will downward of is tariff and is not consumption tax, also on means was 17% of tariff will has adjustment, even "downward range for 20%" words, on into shut goods,, price downward of range also not over 3.4%, and this has is tariff fixed downward Hou of best results has, so, industry persons think, tariff downward on purchase psychological of effect more large, and on retail terminal of effect little. "Skin skin care for a price at around $ 1000, if the price is reduced by 3.4%, but also to transfer $ 34, for buyers looking for, the price difference is not large enough to affect the point of being sold.
"But people in the industry believe that when consumers hear about tariff reduction, are likely to prefer spending in the Mainland, so the news will affect consumer buying mentality. of the Mainland and Hong Kong luxury goods spreads further narrow the "from two years ago, l ' Oréal, LVMH group has already begun intentionally shortening the goods of the Mainland and Hong Kong SAR, China post, up to now, many brands of HK retail price and the Renminbi has been comparable to the retail price, only one Exchange rate difference, price advantages Hong Kong has become increasingly weak.
"An often do for big cosmetics market research company said.
Reduced price differences between the two places, big companies often used this way--the first rise the price of Hong Kong, and then slightly raised the mainland prices, keep 1-2 per year price adjustment, after several price gap between Hong Kong and the Mainland would have only a poor exchange rate. "Because the Mainland is the most valued brand in the market is also the greatest potential, sales will just let the Mainland outflow, although at present there are brands of spreads is still as high as 30% per cent, but most of them are developing fast enough because the mainland market, Hong Kong sales account for more than a lot of sake. Believe that with the expansion of the mainland market, that gap will become smaller and smaller. "A watches company heads revealed, like Omega, and waves piano, brand, in mainland of sales increasingly large, even Commerce no downward tariff, brand commercial also has been in implementation various measures to narrow between price difference, say please mystery guests to shops investigation discount status, requirements Hong Kong shops discount control in 90 percent even 95 percent above, or control goods supply, makes more watches consumption can left in mainland market.