Needless to say, as one of the largest markets in the world, our market size is far more than hundreds of billions of Yuan in China. According to the relevant authority statistics: as of the end of 2010, China's cosmetics market total sales had reached $ 120 billion. An the cosmetic industry, its market share will continue to maintain rapid growth.
In the past three years, the annual growth rate of China's cosmetic market is 15%~20%, the current domestic retail cosmetic sales accounted for only around 3% per cent of the total sales of cosmetics, has great growth potential. On the huge market demand from the root cuidong the speed of development of China cosmetic market. International and domestic well-known brands entering China cosmetic industry, competing for this huge market cake. In the areas in this scenery infinite, of traditional enterprises, the China national pharmaceutical enterprises is poised, as cosmetic area a large force, to bring cultural superiority of traditional Chinese medicine, deeply in love with this lady.
Situation resembling! cake controversy simmering Chinese cosmetic market. fengshengshuiqi of national medicine Enterprise Beach day market the last two years, China's cosmetic market turbulent, today can be said to be Chinese national medicine enterprises into a classic microcosm of the global tide of.
Is such a revolutionary time, ushered in a new turning point in Chinese folk medicine and enterprise and development opportunity, hope and challenges, development or the decline and fall, becoming drug enterprises enter the daily realities faced by subject. In fierce competition brought about by the economic and market opening, China cosmetic market share above 70% long-term monopoly by foreign giants such as Procter, Unilever, national pharmaceutical enterprises tide to enter the Japanese market, is bound to stir the cosmetic market patterns. "Believe in the ' cosmetic ' temptation in front of this huge cake, have the advantage of traditional Chinese medicine in a century of national pharmaceutical enterprises is bound to occupy this segment of the market again, this means that the market share of Chinese daily chemical redistribution more means that national brands best time has come to recapture lost territory.
"One such analysis in the industry said. With the economic development and the improvement of living standards, consumer demand for our products in China is no longer just about meeting basic life needs, it gradually for its effectiveness in areas such as the demand for more and more personalized.
Huge market opportunity for national medicine enterprises to see the hope at the same time, its segmentation and penetration appears to be their only way to enter the daily chemical industry, as the blending of daily chemical industry and pharmaceutical industry. It is in this opportunity and challenges, some national drug prices nose, surmounting all difficulties and obstacles, achieve a revitalization of the national industry. Dance with the wolves! Yunnan baiyao, Tong ren Tang, Guangzhou jinxiutang, pientzehuang pharmaceutical and other famous old, "pharmaceutical enterprises to enter the day of" do fengshengshuiqi in this market.
Their success, lit the cosmetic industry's hopes, and their practice, provides a model for national drug breakthrough of enterprise models. The last two years, as some of the credit crisis frequent daily chemical enterprises, cosmetic safety also was to meet Chinese rational rigour and strong demand from consumers.
According to the statistics: in Hong Kong, China and other regions, proportion of modern consumers select cosmetic products accounted for 60%~70% of the cosmetics industry as a whole, while in mainland China, this value is also growing at an alarming rate. It is sharp captured this opportunity, Yunnan baiyao, Tong ren Tang, pientzehuang pioneer camps lead in hands. As early as 2004, tongrentang into cosmetic market, listing a variety of cosmetics.
Almost at the same time, century-old Yunnan baiyao group be in stasis to stop bleeding, and pain and promoting blood circulation of Yunnan baiyao curative effect of jiedu xiaozhong has magic combined with modern day technology, first introduced with function of oral care efficacy of toothpaste. It is worth mentioning is that in response to sharp changes in the cosmetic market, many national pharmaceutical enterprises in China are continuing to consolidate resources, efforts to change the existing disadvantages and strengthening research and upgrading the hardware.
Fujian pientzehuang cosmetics dedicated 30 years, of painstaking research, a high profile launch to "dispelling shows yellow white series" new series, sweeping the country, under its efficacy with a higher international brand products. mountain rain to to drug makeup market pattern is drastic changes in known, in China drug makeup market in the, weizi, and acting skin Springs, and yayang, foreign brand although champion, but in recent years to, China national drug enterprises also have love Shang day of industry, implementation numerous breakthrough, Shiseido, and Shanghai home of two large Giants recent are both to launched big, competition wins this years sales up to billions of of day of area; while, tablets Tsai 构词成分。, and Yunnan baiyao, and tongrentang, national drug enterprises into day of momentum increasingly strong, quietly pry dynamic with foreign monopoly of drug makeup market.
According to statistics, currently has more than more than 170 domestic pharmaceutical enterprises involved in daily chemical field, such as colleagues herbal series skin care cosmetic, HERBORIST, Sinoway, pure natural plant essence of traditional Chinese medicine beauty skin care jinxiutang series. To adaptation market demand and the confrontation foreign brand, Yunnan baiyao launched has has oral nursing function of effect type toothpaste, tongrentang launched has variety beauty skin care products, King old Kat drug industry launched has a paragraph topical treatment acne of products expelling pox coagulation rubber, Yunnan Rainbow drug industry launched has 6 paragraph Chinese herbal medicine toothpaste, these homeopathy and dynamic of lift, not only let China national drug enterprises glow vitality, also makes drug enterprises into day of of potential turbulent, clash and up. China's cosmetic market focused heat rising sharply, making new patterns.
The near future, drastic changes in China's cosmetic market is about to occur. Worth reminded of is, weizi, and acting skin Springs, and yayang three large foreign brand operating years, has formation has a mature of brand promotion system, in consumer heart of advantage accounted for bit very solid: they first playing with "drug makeup" banner entered China market, to its professional, and targeted strong of drug makeup concept, are has consumer of General identity, visibility and reputation of are comparison high, effect degree far-reaching. And when foreign brands depth penetration, how to stand out in strength in the pressure, becoming national pharmaceutical enterprises of today into the greatest bottleneck.
In this process, unique culture as national medicine of traditional Chinese medicine and Enterprise brand assets, could become a core foundation of building and foreign brand differentiation advantages. Thus, in this when in love day, folk medicine, inheritance and innovation become winning the imperial sword。 Pientzehuang cosmetics found in 30 beautiful skin on the basis of research, natural biological raw materials plus the mild not stimulate the formulation of better meet the needs of today's consumers seek natural health. Pientzehuang cosmetics with a differentiated brand positioning and the spirit of innovation, combined with professional security wisdom of traditional medicine and modern high-tech means for Chinese skin, developed a "safe, healthy, green, fashionable" products, all over South China.
Of course, pientzehuang, also became national medicine enterprises today into the success of hero. After moving, Look before you leap.
China day of competition in the market today is no longer only of competition with the daily chemical enterprises, folk medicine and enterprises into transboundary forces of today is an irresistible force growth, the birth of the new forces, is bound to create new patterns in daily chemical industry. China daily-use chemical industry information center industry analysis consultancy Zhang Xiaodong said in an interview with reporters, upgrade to broad market prospects, consumer demand is accelerating change of Chinese daily chemical industry.
The next five years, will be the stage of rapid development of China's cosmetic market, international giants continue to penetrate, domestic pharmaceutical enterprises by virtue of a century of Chinese herbal medicine and modern technology advantages, seize, open up the blue sea. He also said, the future of China market will emerge more better cosmetic products. Not only that, a comprehensive upgrade of consumption demand also expand China's cosmetic market. To choose a more secure, more efficient consumption trend of daily chemical products, will undoubtedly provide more hypertrophy for cosmetic market and vast living soil.
