A month ago, although due to spread information of price rising market disruption was out of the $ 2 million fine by national development and Reform Commission, but reporters found recently, subsidiary of Unilever products have begun rising prices. Recently, this reporter found in part supermarket of XI ' an, part owned by Unilever product prices have been adjusted. According to media reports, many supermarkets also received HAZELINE Beijing, Guangzhou, Guinness two brands of price notifications, some supermarkets pricing work already done.
To this, Unilever is yet to respond.
Industry-related sources, shampoo and shower gel will become the protagonist of price rising, mainly because the detergent market share more focused mainly in the four majors, and shampoo, shower gel markets for these products are distributed, there will be no monopoly or suspected price manipulation. XI ' an University School of Economics and management Professor Zeng Zhaoning, related to prices and the recent rise in oil prices. "Most of the raw materials used in daily chemical products industry is a by-product of oil, with freight rising enterprises only by price to absorb cost pressure. "And in his view, national development and Reform Commission cannot intervene only to lower product prices," more to the upstream product, such as interventions in oil and other raw materials prices.
" prices suddenly just fine, against the price rises, Unilever prices especially remarkable.
Appreciation of this affair was the beginning of March 22 of Unilever, an announcement on that day, many large supermarkets in Beijing received a Unilever China company of price notifications, notifications, from April 1, part of the product price 6% per cent owned by Unilever.
At the same time, media reports, another supermarket buyers received the price of Procter and verbal notice, but the notice did not disclose the specific brand and increase.
March 30 development and Reform Commission said had sent an investigation team to the country to investigate our products as well as the rising price of instant noodles and other enterprises.
March 31, Unilever company issued a statement saying China, according to the requirements of national development and Reform Commission, decided to defer the scheduled implementation on April 1 of the price adjustment. Investigation on May 6 the national development and Reform Commission announced the results, said Unilever publication "daily chemical industry price cycle", "does not exclude the possibility of price rises for the second time" to, and disrupted market order.
On its $ 2 million penalty.
However, on May 24, belonging to the two brands of Unilever company in Guangzhou HAZELINE, Guinness brand product suddenly rise up to 10%. On June 2, this reporter visited the Xian of some large supermarkets.
During the visits, reporters found that prices of XI ' an, has spread to some large supermarkets.
Reporter in million up square of Wal-Mart supermarket in the see, joint Lee China its of products HAZELINE, and Guinness, price are has raised, from supermarket shopping guide mouth learned that, part products supermarket received supplier of price adjustment notification has made price raised, as original 750ml loaded of Guinness shining ice cool us skin bath milk price by 29.9 Yuan rose to 32.9 Yuan, 750ml loaded of HAZELINE health skin bath dew deep NET skin price by 22.9 Yuan rose to 24.9 Yuan. Just fine, against the price rises, Unilever prices especially remarkable, reporters interviewed a staff at supermarkets, according to the above-mentioned supermarket shopping guide stresses, Guinness and HAZELINE products is only for the label, price is higher than the original adjustment. Then journalists visited another large supermarkets, reporters saw in the supermarket, owned by Unilever products, such as Guinness and HAZELINE some products in the promotion, the original Guinness bath milk price of $ 750ml,29.9 is $ 23.92; original 1L, $ 35.9 Guinness shower gel discount price for $ 28.72.
It also confirmed the Unilever company fine did in the aftermath of the events after the price adjustment.
Journalists survey, now in daily chemical products giant, Procter, libai, Nice has not announced increased prices of those companies.
public response most customers said if prices within acceptable ranges, will also make a purchase. For this price, reporter found in the investigation, to reflect the public is not particularly strong. Reporters interviewed some random customers, most customers said if prices within acceptable ranges, still will buy a product, "raw materials are rising, would increase the cost of the enterprise. "One customer said, prices for events understand that.
But there are few people that it would not accept price, that price is too high, will carefully consider whether to buy this product.
Data showed according to the national development and Reform Commission, 2010 Unilever shampoo skin class, washing, clothes washing products accounted for respectively 12%, 12.6%, market share, have a large influence on market prices.
However for Unilever and our lives announced why unique prices, expert on Earth called the cost of helpless thing is users after about intentional "monopoly" behavior? 30th article of the price Act "when important commodity and service prices significantly rise or are likely to rise significantly, the State Council and provincial, autonomous regional, and municipal people's Government can be taken on the part of the price qualify the provisions spread rate, or yield, a limit order, the practice of price reporting system and adjusting interventions such as filing system. "When the price of Unilever trends, development and Reform Commission has for the first time penalties for Unilever's actions made a fine. One industry insider disclosure after Unilever is ticketed, mainly because its released the price in advance news, rendering price climate, caused by individual snap up parts. Violation of Chinese law. But shampoo prices are market-regulated prices, enterprises have the right to self-adjusting, appreciation of the Unilever is the company's own behavior.
