The annual Shanghai Expo, I remain concerned about cosmetics.
In the makeup of heat is not reduced this beauty fair low prices Terminal makeup is becoming a new hotspot, a large number of cosmetics companies have launched their own low cost makeup, Hall W2 crowded in time, and according to my observation, the current winners, Yi Lanti cosmetics owned by only Yami and pose.
Times made hero, times also made brand, in China domestic makeup in in the high-end makeup in the fight tangled of when, in attempts to will makeup nobles of, from mass consumption of when, ya us attitude company contrarian Shun Shi, launched in the low price Yi Lanti makeup, in many of makeup brand in the, to girls makeup, and high price/performance of distinct personality, to stand out, stability stability occupy has in the low price Terminal makeup of first brand of location. It goes without saying, lower than the Yi Lanti-brand price, but for the circulation of products, images of its quality and not at all and Terminal equate brand, brand, named Terminal brand, circulation brand ideas and indeed cannot be divorced from the shadow, though a little sales, but weak successor, no brand. Cheap makeup, is not the same as low quality.
It is learnt that the Yami Zi Yi Lanti-brand of the company used raw materials and production technology, with its core brand Yami attitude makeup just the same, low price, but of the position of need, but open a new path, high cost performance products occupy a vast market of a move Miao chess. Low price but high starting point, high demand. Fact, Yi Lanti since 07, 08 production and design preparation, 09 was formally put on the market. Repair the zhengguo train hard for three years, of which only a hard experience of people in their own. Look at this beauty fair, there are many cosmetic companies, big or small, there is no productive capacity and research, see momentum for rapid low-price makeup, is Fun to pile, cosmetics brand also launched many low price. Rush items, head production, Hu La La launches to a mass of low-price products, like a pot half-cooked rice, no characteristics and personality to speak of, cannot guarantee the quality, image impossible.
From a field of view, is basically the original brand of the low price of the product, in this low price brand wants. A lot of people say this proverb: do brands like raising children. Children naturally require lengthy gestation and culture, or difficult to grow up, let alone become pillars. Brand is so impatient, and pull up seedlings to help them grow even less conducive to brand growth. Presumably these brand destined to mingyunduochuan was created out of preterm birth, in the following procedures, also need to constantly adjust, constantly enriched, it is not a short-term can solve the problem immediately.
Predictably, these Fun to pile of low cost makeup brand, regardless of how its ' strength, over a long period of time, there is a winding road to go. After reading the entire Pavilion, cheap makeup, the most perfect and mature, not Yi Lanti Mo are really. The next few years, even for a long time, Yi Lanti will be a unique, continue to lead the domestic low-price end cosmetics brand.
