Thursday, March 31, 2011

[Reco21ended] cosmetics take cosmetic concept of publicity

erasing "cosmetic" conceptual than normative standards consumers need to be cautious

is now second only to United States and Japan of the world's third-biggest cosmetics market. Relevant data show that in 2010, the total Chinese cosmetics market sales reach $ 120 billion. As one of the niche, pharmacies sell cosmetic's market share is up to 20%.

many people joining the drugs pharmacies sell cosmetics or cosmetic components are called "cosmetic", however, in our laws and regulations did not "cosmetic" concept, not to specific standards and specifications, so the market is more confused, strengthening regulation and norms.

the "cosmetic" concept only publicity selling point

according to China's legal system, there is no concept of both the drugs and cosmetics. I found in the investigation, whether cosmetics producers, is the so-called "cosmetic" salesman, or consumers, for what is "cosmetic", everyone is a little knowledge and no clear understanding. Even in a foreign country, or "cosmetic" special approval number, is in charge of sector differ.

2008, September 1 in China's implementation of the hygiene supervision over cosmetics Ordinance specifically provides that in addition to ordinary cosmetics, only "cosmetic for special purposes", which is used for finishing, dyeing, perming, hair removal, beauty cream, body building, deodorant, spot removing, sunscreen cosmetics, there is no "cosmetic" the name. Also, the hygiene supervision over cosmetics Ordinance also clearly stipulates that cosmetic indications shall not be marked on the packaging and manual, not promotional product effectiveness, not using medical terminology.

from a standards perspective, medicine "国药准字" health foods "food and health", cosmetics "makeup zhunzi the guardian". So, "cosmetic" of what standard is it? currently, only the "makeup-the guardian characters" of special-purpose, cosmetics and "cosmetic" more close. However, the "cosmetic" and "makeup" is essentially different from. "Cosmetic" are functional products and functional product market collectively; " Special makeup "appellation is a professional cosmetics for special purposes.

the "makeup" products are those with strong functional beauty, body products, including weight loss, breast enhancement, spot removing, sunscreen and other special purpose products. At present, the domestic "cosmetic" market is in a situation of no norms and standards, and non-normative is a product corresponding to the sale of disorder. "Pharmacy", "sales effectiveness", "security" several keywords has become a selling point of many manufacturers propaganda, as well as many consumers choose "cosmetic" much more important reason--a "medicine" character, cosmetic value seems to be higher than the first. Due to the lack of an effective regulatory regime, coupled with the enterprise's own lack of responsibility, many businesses started to confuse concepts, playing the "touch ball".

appears on the market today "cosmetic", mainly because of the application for "special use cosmetics" requirements of the approval number higher than the ordinary cosmetics, so only with a common batch number factories in cosmetics "cosmetic" concept do have articles on. Although some in the market "cosmetic" does contain a certain amount of ingredients, but in terms of its overall, "cosmetic" just play a role in health care or within a longer time can gradually improve the skin's role, non-therapeutic efficacy, not part of the drug, prescription is not stationed at the hospital pharmacy.

in addition, some public sense of efficacy of whitening, acne and other cosmetics in pharmacies also are considered as "cosmetic" to recommend the sale, advertising exaggerated compositions is relatively large, and cannot really play a role in both beauty and therapy.