"Now one or two lines of urban consumers focus on Sun and awareness have been put in place, three or four lines sunscreen market is also fast development of the city", reporters visited the market process, today most agents and supermarkets of Department on sunscreen market this year "harvest" an optimistic attitude. sales expected to rise 30% Lian Weimin is Guangxi Nanning and Baise, Chongzuo and qinzhoudiqu Ding Jiayi dealer, as a battle in the market for 12 years-old "old pro", when talking about sunscreen market in Guangxi area with fervour. Make him feel the most is that consumers in Nanning on Sun protection very seriously, from the 2010 sales, we can see one or two, and he predicted 2011 sunscreen trend will be even better.
"Summer sunscreen would be the winter be sure to wipe wipe the cream", Lian Weimin introduced in 2009 and 2010, their corporate Wan yi Ding Jiayi department stores responsible for each year to maintain a growth of 20%, market proven history, especially the sun protection product sales remained stable growth, "2011 sales of sunscreen products is expected to reach about 30% up". According to Lian Weimin introduction, Guangxi's Sun time can last from February to December, under normal circumstances, every February sun protection products came into the shop delivery March sales getting better. However, due to the rainy weather at the beginning of this year, Ding Jiayi Sun products in February came into the urban supermarket shelves, sales but not growth.
"As long as the temperature increased slightly, we will begin the official distribution, comprehensive presence in all channel outlets, increase the intensity of the promotion", Lian Weimin words revealed to Sun in market determined to have the determination to "into the Sun in previous years only 10% per cent of energy in the market, and this year we will reach about 40%". Relative to the Sun in Nanning market gradually matures, although the broader market for three or four lines of Sun fades, but under the influence of level of economic and business environment, also began to "rise".
Guangxi Lianhua Supermarket Company Limited day of procurement competent Wei Bilian told reporter, in liuzhou, anti-Sun products of sales year call, Ding Jiayi, and Fu 珮 and Olay, and Nivea, ranking by Qian of brand in supermarket competition increasingly fierce, from display area, and promotions way and personnel equipped with Shang are began increased inputs efforts, anti-Sun products of sales annual are has 20% around of upgrade, consumer in concept Shang also began stress SPF and PA index, anti-Sun function Shang is further requirements Longwave anti-Sun and shortwave anti-Sun phase combination.
"Manxiuleidun Sun series, in three or four lines of market growth of sales will be about 30%" manxiuleidun analysis of liuzhou sales representative Wang Wei told reporters, consumers now pay more attention to quality.
out widening the channel diversified promotional as a seasonal product, in order to seize sales share in fixed best selling period, heard more reporters were, "rich product line, expand sales channels, diverse promotion".
Apart from in urban commercial super actively take new of promotions way scrambling for market outside, for positioning in the low-end price of Ding Jiayi brand, Lian Weimin in capture to market message Hou, to 2011 of work gravity clear for: will core price 45 Yuan of Ding Jiayi anti-Sun products shop goods entered zhiqian never into of circulation, "zhiqian think circulation does not up volume, spent energy does not please", Lian Weimin describes, by they of investigation found, this a situation is change, low line market of consumer began has purchasing power and maintenance consciousness, Township quality dot can go volume, and this undoubtedly to businesses were provides has huge of opportunities. "In three or four line brand is not very competitive circumstances, beat down, take advantage." In such consideration, Lian Weimin plan residency salesmen directly to villages and towns of small supermarket or shop to distribution. But for the calendar years of Super channel, Wan Yi department store from being centered on the efforts to increase investment in Terminal.
"Super occupy 70% of sales outlets, sales of distribution channels will make 30%", in this regard, Lian Weimin is full of confidence.
In traditional commercial super channel, relative Yu past single of price let promotions way, reporter in visited Guangxi of the large supermarket also found, now many brand of anti-Sun products began hot push set, a paragraph anti-sun set usually contains has anti-sun milk and Sun Hou repair nursing milk, and Sun behind film, nursing products, a combination loaded basically than single buy to cheap 8 Yuan around. Introduction to Lian Weimin, the Ding Jiayi products he sells, 70% per cent of products sold both combined loading mode. Secondly, implementation of buying gifts, buy sunscreen, free facial cleanser. Dream island of Guangxi superior purchase supermarket department store purchase Deputy Manager Hu Fei was confirmed to reporters, relative to the professional services and promotion department store counters, open shelves of the supermarket is more fit to be preferential loading. Buy supermarket on the dream Island, almost all of Sun protection products take the form of packages or buying gifts, scrambling for customers. A promotions officer told reporters that many consumers when choosing a sunscreen priority will suit combination, because in addition to the set price concessions, will also consider using the same brand of product is not prone to allergic reactions, and other factors.
