kaiyixiu spokesman Jia Xin Zhong recently, known as the "Singapore cosmetics brand" kaiyixiu introduced in mainland China advocates of bio-energy nest series white collagen skin care products for beautiful skin.It is understood that in 25 years, kaiyixiu dedicated to explore the world of rare beauty skin resources are gold silk nests in Southeast Asia, Myanmar national treasure has been Tanaka, Brunei Ganoderma atrum, clocks, and valuable beauty skin as kaiyixiu cosmetics production raw materials, precious raw material has a significant effect on skin whitening. It is learnt that the 2011 Kay show global operations team will focus on China, consolidate resources, officially launched the greater China area marketing communications project, heavy deployment of the Chinese market, kaiyixiu will spend 80 million investment in advertising, brand strategy upgrades in mainland China, complete from the brand image, product series, beautiful skin technology to the marketing strategy, communications strategy, market strategy, public relations system upgrade and transformation. At present, the kaiyixiu've invited popular a young female character type in Chinese operas Jia Xin Zhong joined TVB advocacy, mass system is about to start: 40 million "Hunan TV + other provincial TV stations" high altitude bombing offensive across provincial and national mainstream newspaper media starts millions of soft and hard the launch plan, millions of Internet hype campaign, public relations offensive.
At the same time, kaiyixiu will also develop different marketing programmes, focused targeted resellers solve marketing challenges, from the overall assurance on manufacturers, distributors, terminals store win three. According to reports, at the Shanghai Expo on May 18, kaiyixiu brand in China will be held, at which time kaiyixiu comprehensive introduction to the domestic cosmetics distributor kaiyixiu brands of China expansion strategy.
