Procter advertisement strategy has always been famous for its care, traditional, straightforward, and select Media TV and print media.
This summer, Procter and surprise, its Olay "double Tin Hau whitening PK" transferred to the network, and is committed to Procter and new media effort will focus on "beyond imagination" growth rate. Procter advertising has always been dominated by television, and advertising content is relatively clear and straightforward, to highlight the efficacy of the product is often straightforward, "make hair dry hair is smoother than before 70%", "the bacterium can remove 99.9%", "24 hours constantly moist", and so on such advertising is not uncommon.
This seems to be Procter and a fixed pattern of brand advertising. Since the beginning of the end of March 2011, skin care brand owned by Procter OLAY (Olay) launched "small s and Lin Chi-ling whitening PK" activities for the upcoming summer adds a bright color. This is OLAY in event marketing and networking platform for innovative initiatives, is secondary to OLAY "happy new year to 2001" ad after the battle once again to the high-end cosmetics market with marketing campaign.
The significance of this battle is that, abandon the practice of pushing information to the consumer in the past, use good ideas to stimulate consumer interest in participation, formation and in networked media platform initiative to spread, resulting in a very good dissemination of results.
It is responsible for this campaign Procter and President of greater China, the United States is undertaking part-time Procter, President of the greater China market introduction to Xiong Qingyun, Olay "whitening PK" is not the case, this year Procter and input in the new media to "incredible" speed growth. topic tipping also outside of the first month, OLAY light times through guarding isolation sun screen has been front-loaded, but the OLAY also invited Arts days small s and international film star Lin Chi-ling the two star as advocacy, to share their whitening secrets.
Two spokesmen? sure right here – two days later-stage beauty whitening PK! Women between war is horrible, not take a look at the recent popular knew of the temptation to go home. In the complex of entertainment, such infighting is countless. If there is a woman with Angel face, Devil figure plus ultra high IQ and EQ, it may be God's heart to her favor, but she, too, so you may encounter a variety of both open and covert attacks.
Standing on stilts Dong Qing spring night scene of attempting to bully Lin Chi-ling is still in, and when it comes to have been as Lin Chi-ling for "Thorn", and believe in mainland China, Taiwan's most famous is "Taiwan a sister" small s it! Precisely because Lin Chi-ling and small s-two of the star itself has a lot of topics, so two days later of whitening PK will naturally attract many curious consumers to onlookers.
This creative not only conveyed the OLAY "skin to white or whiter" brand appeal, and which attracted many eyes and inspire consumer enthusiasm for the initiative to push information, allowed propagation to long continue. medium power since late March 2011, Lin Chi-ling and small s whitening PK video has spread in the network.
Video inside small s self as "beautiful Bai Dadi", Lin Chi-ling is known as the "White Goddess", two days later own, Excel oneself to secure users ' votes. At the same time, two PK of print ads also have first-tier cities of outdoor billboards and fashion, the women's magazine advertising page is fully under way. OLAY shop thousands of counters inside or placed in a conspicuous position two PK advertising information. From online media to offline platforms, users and potential consumers of every OLAY have all been informed two days later the upcoming white PK information.
