2011 is the year of the opening of the new decade. This year, China's cosmetics industry there have been profound and significant variations.
In the aftermath of the industry ", one problem after another" after 2010, channel social inventory pressures in 2011 although have eased, but still is the industry healthy and sound development of "Tiger", one of the dealers to survive the situation has still not been caught completely changed; brands varied marketing started of weak and even out of sth
Industry collective reflection: in the opening years of the new decade, the cosmetics industry in China where to go? where to seek power? where to get support?
This is facing the Chinese cosmetic industry chain nodes and need to work together to answer questions. However, in 2011, the "consumer" three words are redefined.
Road to Jane, the parties node of the cosmetics industry chain in China more and more deeply understand the industry need for simplicity, and end in "consumer". From the perspective of industrial areas, consumers are the basis for all business activity and the origin, all depart from even away from the consumer business practices will be futile and meaningless.
Therefore, people can even conclude that, when business when lack of vigour, is most certainly not when counting the consumers. Return to the "consumers" of this origin, it is never too late.
In 2011, as a responsible industry Chinese cosmetic of the Mission of the General Assembly, beating pulse of the industry, seized the opportunity to put forward a "consumer-driven of all" major propositions of this simple but not simple. Here, consumers of resolutely not high-sounding words.
Here, can discover the essentials to consumers, and will about corporate survival. Under this background, 2011 (the fourth) Chinese cosmetics are set by the General Assembly to proceed, the General Assembly will focus on "consumer driven" that everyone understand the truth, from macro to micro-, from the channel to the Terminal, from the case to people sth
Will expand the whole industry chain collision of thought and method of exploring, return to the nature of industry, rebuilding the new industrial environment.
China Cosmetics Conference of Chinese cosmetic industry's only high-end interaction platform annual session of the General Assembly of the Chinese cosmetics is cosmetic industry in China, and China economic circle annual event, is a barometer of Chinese cosmetic industry bellwether, and most faithful Watcher.
First session China cosmetics General Assembly (original China cosmetics leaders Summit) Yu 2008 in Shanghai founding of hotel opened prelude, first open industry high-end Exchange platform of precedent, caused has industry persons of strongly shocked, China cosmetics General Assembly of stunt, became year industry in the relish of thing, its good reputation and widely and far-reaching of influence also has been in good repute was, subsequently, China cosmetics industry persons Zhijian gradually formation has Exchange, and interactive, and cooperation of atmosphere and traditional. August 2009, and the second session of the Chinese cosmetics Conference moves to Beijing Hotel, inside and outside the industry caused a massive wave of thought to be the industry thought source of change, the capital, influence is penetrating the country.
Each year, inside and outside the industry members of the public on China Cosmetics Conference raise one's head and look to pan, went to Beijing to participate in China's cosmetics to the General Assembly, it was listed on the industry calendar. July 2010 Wanda Peter Thalmann Grand Hotel, Beijing, China "potential global records" as the theme of the third Chinese cosmetics not only for the participants to profound enlightenment of the General Assembly, is firmly a industry chain nodes parties to grasp the potential of China, Journal of the world's best historic opportunity, in order to achieve "Chinese cosmetics" industry brands rising ambitions.
This year, officially became the Chinese cosmetics "first year of the brand." After four years of precipitation, China Cosmetics Conference has become the top high-end Exchange platform of China cosmetic industry only.
Chinese cosmetic industry responsibilities and mission shouldered by the General Assembly, to break down trade barriers, enhance brand value, promote the brand industry chain integration, promote cosmetic industry upgrade and the process of globalization, established in the industry can go beyond the authority and credibility.
scale innovation high, all industry leadership will visit General Assembly Grand 2011 (fourth session) China cosmetics General Assembly scale will then innovation high, General Assembly around "consumer driven all" this a theme, will gathered more than 1200 over brand commercial, and dealer, and department store, and supermarket, and cosmetics franchise shop, and e-commerce, and industry supervision and the related government leadership, and venture capital institutions, and market research institutions, related industry expert and the Enterprise representative, common discussion industry new phenomenon, and new mode, and new trend.
Given China's cosmetics influence and appeal of the General Assembly, government leadership, the Chinese spice essence cosmetics industry association President Chen Shaojun, China industry and commerce, Chamber of Commerce Maia Lady of the cosmetics industry, China general merchandise business association, Mr chuxiuqi, President of the China chain store Franchise Association, Ms Guo Geping, Huang Jiawu of Guangdong Chamber of Commerce President, Shanghai daily gold, Vice Chairman of Chamber of Commerce, Secretary General will visit the grand occasion of the General Assembly. Government and industry leaders strongly emphasis, all to the cosmetics industry in China has opened up a new imagination.
