in June, temperatures steadily climbing, is the peak season of stores selling sunscreen products. Order, listing, and the brand marketing and other aspects of work, were started as early as several months ago.From the currently rendered in the competition of the many "new changes" view, than in previous years, the store channel 2011 sunscreen market ended better, from manufacturers to shopkeepers have all bases-foot effort, tried to sell in the sunscreen in prime time, grab more share.
policy is King sunscreen rebates, promotional efforts than in the past were more substantial, many brand there this year reduced rebates, increased promotional material support, to reduce costs. "Upstream manufacturers increasing cost pressure, sunscreen most rebates reduced this year. "Xuecheng shopkeeper Yang Fengjun said. To appear natural, for example, the standard had sales of $ 1 million back to ten points, down to five points, osmun, other brands such as planting village also have the same situation.
Yang Fengjun Ricci, Nina Park operated by the chain system, most sunscreen product rebates this year in 5-10 points, some brands even cancelled rebates. In order to achieve a balance, most manufacturers in the lower back to point at the same time, increase the intensity of gifts, promotional materials and other support.
In this regard, most shopkeepers not ungrateful, "give people money, but increase the cost of the store."
Fierce competition brought another change is that more brand started a separate sunscreen policies introduced this year. Zhiqian, most brands at the time of introduction of sunscreen, and mainstream products such as skin care products mixed order, enjoy the same policy. This year, such as spring, cherry, natural Church JI and other brands are separate independent sunscreen when ordering policies.
Is not difficult to find, can make this shift of brand to have a certain strength and market infrastructure vendors that do not have the name recognition of the many small, separate push sunscreen policies is not reality. This change shows the management on the importance of sunscreen to increase. Beautiful skin treasure was the first to insist on pushing one brand of sunscreen policy independently, its success is by other brands learn. "Sunscreen before take the goods, now through the establishment of a task, was targeted by retailers, thereby increasing the order quantity, also benefits the manufacturers control the market.
"Agents of heze Sang Ying said.
Two or three lines of brands represented by Alice Jie, the sunscreen on policies to "gift", compete with mainstream brands, many shopkeepers can inversely. A shopkeeper told reporters in Jining, Alice gift from Sun Jie is the joint and skin care policies, "substantial". "Check stock price of $ 200,000 skin care products, send 2000 sun set annual sunscreen digestion of light sent out.
"The shopkeepers no choice but to said gift policy feel as if I was to the shopkeeper, the sunscreen is without cost, plus a large amount, to the shop had to go to the digestive tract, sales focus will tend to these seemingly" no cost "of the brand. Also "free" brand still has many of the bundle or policy. Agent Wang Guoying believed that behind the resort, is a lack of competitive brands want from a mainstream brand of hand robbing sunscreen market share, strong brands absolutely do not share of this expanding. Whether free or are bundled, in fact have a negative pressure on retail store, "sunscreen is not so great demand clause, to send to sell, only to send and order in the shop more sunscreen.
"A shopkeeper said.
advance, advance in addition to policy design, on the sunscreen product time to market, considerably earlier than in previous years this year. "Due to weather factors affecting last year ' 51 ' when sunscreen is also not in the shop, distribution company from March of this year, salesman shop under notes, shopkeepers to customers recommend sunscreen for ahead of time.
"Jining said Wang Guoying, reached a new trade. "Orders for the spring quarter of this year, brand ahead of the SPF policy, also be made of domestic. "3 April sunscreen ordering time in previous years, most of them about a month earlier this year, at the same time, training and other supporting policies ahead of the same. The most typical representative to beautiful skin, and were held at the end of the Lunar New Year fair.
Reporters learned this year include the nature of Fame, Sinoway, most brands of Sun series, from the manufacturer to the store in advance all operations market. Try to outdo each other, I Rob you dispute.
Ordering in advance, listing not only the manufacturer, the agent's awareness of competition, also reflects the Terminal progressive consumer awareness.
It should be noted, while in competition for sales opportunities, most of this year on the sunscreen brand in the product itself and the marketing, but nothing new. Sunscreen product itself functions more single, thoughts on most brand in packaging, price, there is a real innovation.
Visiting reporters found, to buy gifts, matching skincare promotion remains the mainstream means of sunscreen sales this year. Addition to this innovative product or marketing is more rare. New Ding Jiayi Sun mask, to obtain shopkeeper praise through product innovation.
Ou Beisi jumped off the brand itself traditional price, new price $ 68 sunscreen agents recognized. And go buy a free route branding, as represented by the limelight is Jin Ting of the United States, there is also such as Michelle.
Sunscreen in the fierce competition, strong promotions are second, third Echelon brand of choice for many tepid. Even so, sigh Sun market "not" sound continues to break out. Agents and shopkeepers generally recognized, along with consumer awareness of progress, each year is increasing sales of sunscreen, but some of the more well-known, high quality brand, and two or three line terminal brand day is not better. "Sun conscious consumer-oriented brand, no consciousness of Sun don't, bad low-end sunscreen sold. "One shopkeeper Chen, Tanzania. Now operate a store of Sun protection products generally have a dozen species selectivity than in previous years has been greatly enhanced, but it was difficult to sell a lot。
