the world's leading luxury goods group LVMH recently in China frequently. Not only responsible for the investment team to fly to visit Shanghai in Shanghai jahwa and aeration is one of Shanghai jahwa equity bidders.Has always been low-key Arnott 17th of this month, Chairman of LVMH group rate 15 regions in the world top spot went to Tianjin investigation, an interview with very little in the past, only talk about the culture talk about market-mystery style quite different. strange attempts to enter the Chinese daily chemical the world's largest luxury goods group Tag Heuer (LVMH), the eyes of our brand to the public for the first time, and lock the brand in China. This is called in the industry "curious attempt" should not become the future trend, because it is not by acquiring local brands in China to improve image, but its luxury goods giant image of perverse.
Why Tag Heuer aiming at China daily chemical? Against LVMH acquisition is in system reform of Shanghai jahwa, a Ge Wenyao, Chairman of Shanghai jahwa said: "not acquired by LVMH, but both sides will cooperate in addition to the acquisitions, there are possible, including equity participation. "LVMH has 3 times within a few months of outgoing purchase luxury brand message. Since then, LVMH between popular cosmetic brand, its investment team recently visited Shanghai jahwa inspection. Ge Wenyao said LVMH on Chinese interest in SPA and the twin sister-brand performance. "LVMH is the ' pragmatic ' company, acquired brand is a high-end luxury brands, the eyes of our brand is the first to the public. The curious try not to become its future trends, because it did not by acquiring local brands in China is needed to enhance the image.
"Rich countries fund Chief of overseas investment analyst Li June told reporters. "But does not rule out its tendency to enter the area of today. LVMH has currently into fashion, cosmetics, jewellery, leather goods, watches and other niche, field of today but not deep. If you can help Shanghai jahwa strength to open the Chinese market, perhaps in the future and cosmetic giant Procter and share in this area. "Haidian venture capital and private equity Association President Liu Gang said. "The combination of LVMH and Shanghai no brand value, acquisition is unlikely, possibly shares. Ma Shi, LVMH's takeover of love, rather than a brand in China.
"Li June added. optimistic about future growth love beauty of traditional Chinese medicine LVMH the original President of South Asia, Southeast Asia and the Middle East, India people RaviThakran, is the managing partner of LCapitalAsia. Before he joined LVMH had worked at the Tata Group, SwatchGroup and Nike, known as the Asian market and luxury management.
He in LVMH on China and India played a key role in the investment. RaviThakran I have a very loving area, is the beauty of traditional Chinese medicine. He eagerly look for this aspect of the brand, I believe this will block business in the United States and Europe was welcomed. RaviThakran said, while China, India, Southeast Asia and the Middle East, Europe's top luxury brand still holds a dominant position on the market, but the next period, a large part of the prospects for market growth will be driven by local domestic companies. Hope this is the LVMH group, through its funds into the area. RaviThakran said: "we are in nature to invest in local entrepreneurs. " power takeover set us $ 600 million private equity fund it is understood that has 3 times within a few months out of the LVMH group acquired luxury brand's message. Different in the past, LVMH's specially created the scale of a US $ 640 million private equity fund LCapital of Asia.
The responsible person said, within the next two months, will be published also a brand and an issue of one China India brand investments. Chinese District Commissioner Wuyue said the LVMH group, LVMH group private equity LCapital businesses have a history of over a dozen years, LCapital Asia this is the continuation of the business of the Fund.
LCapital is the LVMH group in a separate category in the area, his investment group and LVMH's core business should not be confused. LCapitalAsia was completed in December 2010 to raise, 10% not only funding comes from LVMH group, and the rest from the United States, the European financial institutions and high net worth individuals. The Fund's objective is to invest some rapid development momentum but generally smaller Asian companies.
These companies provide a substitute for the luxury goods, such as clothing, home furnishings, beauty care, boutique hotels, entertainment media, and even private education.
RaviThakran said, they look for brands in Asia, in an internal call is to value for money (money), and with good quality. LCapitalAsia earlier this year reached a first payment of investment, access to the Singapore local brand Charles& Keith20% of the shares.
And also investment Singapore watches retail brands-following King's jewelry, jewelry brands in Hong Kong and China. fighting for Middle Asia try to VW brand LVMH Asia's eyes to the popular fashion brand rather than a luxury brand, describes Asian middle class attracted LVMH number continues to grow. Asia's middle class is growing in the number means higher disposable income. If you took this emerging market, LVMH Chinese territory without a doubt be substantially expanded.
LVMH also did a lot of work on promotion a year. LVMH has not acquired the brand in mainland China, but as early as 2004, Shanghai jahwa Sephora cosmetics sales joint venture with LVMH brand. Shanghai jahwa because LVMH and the passage from the "marriage", successfully's HERBORIST brands sold by Sephora's overseas channels France and the Netherlands, and Italy and Spain. "" LVMH manner rather than holding small holdings can be used, or after the Shanghai home for sale, then the two common secondary venture funded subsidiaries, jointly operate some brand items. "Industry sources said, luxury brands are aware, is the time by enabling brands with national cultural background to get more income.
