Annual sales of over $ 120 billion worth of Chinese daily chemical market, concept of Chinese herbal medicine has become the focus of foreign Giants game. Yesterday, the overlord of collaboration with the Guangzhou University of traditional Chinese medicine herbs efficacy of cosmetic Pharmacology research lab officially, this is only a part of its strategy of Chinese herbal medicine. Wan Yuhua fighter Group Chief Executive, revealed to reporters, the Group has planned a national eight-medicinal materials base, faster fighter takes this will become the largest Chinese herbal medicine in China ARC product research and development, production and the science base. "Because the major basic raw material self-sufficiency, Overlord in daily chemical industry price surges in basic was not affected. " controversy has over 20 years of Chinese herbal medicine early on in the early 90 's, Nicole local concept cosmetic brand began making plant and herbal medicine. In 2005, the fighter with "the family of Chinese herbal medicine" fast host computer, and later by dioxan events, sales fell, but annual sales reached $ 1.47 billion for the year, series of herbal shampoo is still their main source of income, than about 90%, cosmetics and herbal tea series contributed almost a billion revenue. This reporter has learned, early last year, the State food and drug administration developed the Naming Convention and the naming of cosmetic cosmetics Guide, in the previous draft, "herb" comprehensive release of prohibited terms, let the main plant of concept of Chinese herbal medicine products finally got the "legal status".
Other than King, a group of local herbal cosmetic brands are rapidly rising, snow, Yunnan baiyao gourd shadow, Suo Fute, o, toothpaste, BCJ, Sinoway are herbs. Facing the local brand breakthrough, foreign chemical giants did not stand by, in 2009, Procter Rejoice for its formal introduction of the "Chinese essence of grass" series, transformation, and its acquisition of Yi Kalu is also "herbal essences" representatives.
And another day of giant Unilever has been relying on HAZELINE brands, flagship plant. the King wishes to control raw control of raw materials is entering our giant's strategy, and is still the King of the first to start. Wan Yuhua told reporters that planning in Hangzhou, Fujian, Gansu, Jilin, Shandong, Guangxi, eight herbs such as ginseng, honeysuckle, Hangzhou-authentic producing areas corresponding development plantations such as chrysanthemum, cool grass. "Open up thousands of acres of Chinese herbal medicine planting base in Guangdong have been the initial harvest last year, and the second half of 2011 will enter large-scale harvesting period. "And intervene upstream industrial chain on Overlord expansion significance should not be overlooked. "Herbal shampoo used ingredients in many, establishment of Chinese herbal medicine planting base in luoding reduce raw materials costs are good for us. "Fighter group spokesman admits, because of the weather, Chinese herbal medicine costs are rising sharply, all the way, part of the cost of Chinese herbal medicine at the end of last year to early this year, rising by 5% per cent, but space base fighter won cost. "As we have one of the main materials of polygonum multiflorum, rely on market acquisition of about $ 19 per kg, and plantations of polygonum multiflorum has been able to make fighter self-sufficiency, eliminating the circulation prices can 15%-cent lower than the market price. ”
